AT&T Wireless Brings Messages to Life; Customers Can Combine Color Photos, Music, Sounds, Text, and Animation to Create and Receive Enhanced Photo Messages, Custom Alerts, and More.

Business Editors/High-Tech Writers

REDMOND, Wash.--(BUSINESS WIRE)--Feb. 13, 2003

Electronic greeting cards go mobile in time for Valentine's Day 

Starting today, AT&T Wireless' (NYSE:AWE) customers with compatible phones can combine pictures, text, animations, and sounds - including their own voice recordings - all in a single message that can be shared with others.

The new Multimedia Messaging Service (MMS) is an evolution of the popular picture messaging capability, first introduced to the United States by AT&T Wireless last year.

"Now, it's as easy as point, click, and send for our customers to share photos from phone to phone," said John Bunyan, senior vice president of AT&T Wireless. "Just like text messaging, they can send photos simply by addressing them to their friend's wireless phone number, and now they can add sounds, music, and animations to make their messages come alive. Messaging services are becoming a cornerstone of wireless communications, and today's launch builds on our proven legacy of market leadership in this area."

Pictures "plus"

MMS messages can be sent to and from AT&T Wireless customers with MMS-capable handsets and from compatible phones to any e-mail address. For example, AT&T Wireless customers who use the Sony Ericsson T68i, with its miniature digital camera attachment, can now add sound and text to accompany the picture before sending it to another AT&T Wireless subscriber with a compatible phone. Sending an MMS message costs $.40 each, while incoming MMS messages from other AT&T Wireless customers are free.

Electronic greetings go mobile

Building on the popularity of web-based electronic greeting cards, AT&T Wireless customers will be able to send an MMS greeting card with still or animated cards from American Greetings.com or Sony Pictures. These electronic greetings will come to life with music and animation to deliver a message unlike any paper card can convey. For a cost of $1.99 each, customers will be able to select from more than one hundred greetings to fit any occasion, or create their own card by choosing images, sounds, and text. To compose a greeting card, customers will simply visit www.attwireless.com/mms, or customers who use AT&T Wireless' mMode(SM) service can access these greeting cards under the Message Center menu.

Rich media alerts for the latest news, entertainment

"MMS also enables our customers to receive much richer news alerts with pictures and text - right on their wireless phones," said Bunyan. For example, customized news alerts are now available from Associated Press (AP) News; AccuWeather.com offers complete weather alerts including forecasts, satellite images and weather maps; and Silicon Investor gives up-to-the-minute stock quotes and pricing charts. Customers can register for these alerts directly on their handsets through mMode. Customers will typically be charged between 35 cents and 50 cents per alert message. In the near future, customers will have additional ways to register for these alerts.

Multimedia messaging is the latest addition to AT&T Wireless' broad messaging portfolio. AT&T Wireless was among the first of the national carriers to offer text messaging in the U.S. beginning in October 2000. In November 2001, AT&T Wireless became the first national carrier to allow its customers to send text messages to virtually any wireless phone - regardless of the carrier - simply by knowing the recipient's phone number. In July 2002, AT&T Wireless was the first to introduce picture messaging in the United States. For additional information about the new Multimedia Messaging Service visit www.attwireless.com/mms. The company said that it plans to offer additional MMS-capable handsets and content in the months ahead.

About AT&T Wireless

AT&T Wireless (NYSE:AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 20.859 million subscribers, and full-year 2002 revenues exceeding $15.6 billion. AT&T Wireless will continue delivering advanced high-quality mobile wireless communications services, voice or data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at www.attwireless.com.

This press release contains "forward-looking statements" which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2003 and subsequent periods; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to generate operating free cash flow.

Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our ability to continue to reduce costs, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, the outbreak of war or acts of terrorism, and consumer response to new service offerings.

For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its quarterly report of Form 10-Q filed on November 13, 2002.