AT&T Wireless Announces 2004 Olympic Team Sponsorship and Endorsement Deal with World Champion Swimmer Michael Phelps.Sports Editors/Business Editors/High-Tech Writers Summer Olympics 2004 REDMOND, Wash.--(BUSINESS WIRE)--June 15, 2004 AT&T Wireless (NYSE NYSE See: New York Stock Exchange :AWE), a U.S. Olympic Team supporter, announced today its sponsorship of the 2004 U.S. Olympic Team Trials for Swimming and a sponsorship of the sport's national governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he , USA Swimming USA Swimming is the National Governing Body for competitive swimming in the United States. It is charged with selecting the United States Olympic Swimming team, and any other teams which officially represent the United States, as well as the overall organization and operation of . Additionally, the company has entered into an endorsement deal with Olympic swimmer Michael Phelps For the American biophysicist, see . Michael Fred Phelps II (born June 30, 1985 in Baltimore, Maryland) is an American swimmer and World Record Holder in several events. , who is widely regarded as the most dominant swimmer in the world. Phelps, a two-time USA Swimming "Swimmer of the Year," is the youngest male world record-holder in modern day history and the first to ever break five individual world records at one international meet. He was recently honored by the Amateur Athletic Union The Amateur Athletic Union, widely known as the AAU, was formed in 1888 to sponsor US teams and players in a wide variety of sports, and has sponsored many tournaments throughout the United States. as the recipient of the 74th Annual James E. Sullivan James Edward Sullivan (November 18, 1862 in New York City - September 16, 1914) was an American sports official. He was one of the founders of the Amateur Athletic Union (AAU), and served as its president from 1906 to 1908. Memorial Award, recognizing the nation's top amateur athlete. "AT&T Wireless is proud to be associated with the 2004 U.S. Olympic Team and with Olympic hopeful Michael Phelps," said John Burbank, vice president of marketing, AT&T Wireless. "He is the most exciting swimmer to come along in many years, and he epitomizes the competitive spirit that is the Olympic ideal. We are delighted to be working with him." Phelps will play a key role in events sponsored by AT&T Wireless, and will appear in a television commercial and marketing materials, the company said. "Michael is excited to be associated with AT&T Wireless and looks forward to communicating with their customers through a text chat while he's away in Athens," said Peter Carlisle Peter Benson Carlisle is the Prosecuting Attorney of Honolulu in the state of Hawaii. Carlisle was born in 1952 in Ridgewood, New Jersey. He attended Kent School in Connecticut and pursued an undergraduate degree at the University of North Carolina at Chapel Hill. , Octagon's Director of Olympics and Action Sports, and representative for Phelps. Equally as exciting, this summer AT&T Wireless will keep Americans closer to the Athens' action by rolling out Olympic-themed wireless service promotions, as well as an array of Olympic content on its mMode (R) data services. About AT&T Wireless AT&T Wireless (NYSE:AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.692 million subscribers as of March 31, 2004, and revenues of more than $16.8 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. |
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