AT&T WORLDWORX(SM) 800 SERVICE IMMEDIATELY AVAILABLE.BASKING RIDGE, N.J.--(BUSINESS WIRE)--Jan. 16, 1995--AT&T today said customer response to its easy-to-use, toll-free, multimedia dial-tone service has been so positive that the company has accelerated development of the service and is bringing it to market immediately -- six months ahead of schedule. "Clearly our customers have been quick to recognize our WorldWorx 800 Service as the catalyst to a new era in business communications and customer service," said Kenneth Sichau, AT&T's vice president of Global Services. "They are now eager to begin offering their customers a toll-free ride on the Information Superhighway (1) A generic name for the Internet. (2) A proposed high-speed communications system that was touted by the Clinton/Gore administration to enhance education in America in the 21st century. Its purpose was to help all citizens regardless of their income level. ." AT&T will demonstrate live customer applications of WorldWorx 800 at the ComNet '95 trade show in Washington, D.C. January 24 through 26 (Booth # 1126). AT&T announced this innovative 800 service last June as an expansion of the toll-free revolution it launched in 1967. WorldWorx 800 redefines the way customers provide core business and customer service through the use of dial-up, toll-free calling at variable speeds of 56/64 kbps. per channel. "Since our announcement, a few select customers have been using the service successfully, and dozens more have made inquiries about it. Most were impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: by its ease of use and ability to eliminate complications previously associated with high-speed data and multimedia hook-ups," said Sichau. AT&T's network determines if a toll-free call requires simple voice or multimedia service and routes it accordingly. This makes it possible for customers to continue single-number 800 service, eliminating the need for separate voice and data networks. Anyone can originate o·rig·i·nate v. 1. To bring into being; create. 2. To come into being; start. a WorldWorx 800 call with appropriate connections regardless of the local service provider or long-distance carrier, and the service supports equipment from a multitude of manufacturers. While WorldWorx 800 supports the Integrated Services Digital Network Integrated services digital network (ISDN) A generic term referring to the integration of communications services transported over digital facilities such as wire pairs, coaxial cables, optical fibers, microwave radio, and satellites. (ISDN ISDN in full Integrated Services Digital Network Digital telecommunications network that operates over standard copper telephone wires or other media. ) access, it does not require it. Users with a telephone access line of at least 56 kbps. can begin to take advantage of WorldWorx 800's high-speed data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time. capabilities. All users supporting connections of 56 kbps. or greater with ISDN Basic Rate Interface and a compatible multimedia PC, can enjoy the service's unique simultaneous voice, data and image functionality. This allows customers to use such multimedia applications as remote access to local area networks, video teleconferencing See videoconferencing. and desktop collaboration Working together on a project. See collaborative software. . Those same customers can then use such multimedia applications like inspecting parts from a manufacturer's inventory on-line, viewing a product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. while placing an order, or watching a video presentation that details installation or maintenance instructions. "Today, toll-free technology is considered an indispensable business tool. WorldWorx 800 is now ready to provide multimedia users the same levels of service, reliability and cost-effectiveness cost-effectiveness pertaining to cost-effective. cost-effectiveness analysis a comparison of the relative cost-efficiencies of two or more ways of performing a task or achieving an objective. that 800 Service customers have come to depend on," said Sichau. WorldWorx 800 is priced during the business day at 22 cents per minute with night and weekend rates of 19 cents per minute. It is offered as part of AT&T's Megacom(R) 800 Service. For more information on WorldWorx 800, AT&T customers can call their account representatives or the WorldWorx Customer Care Center at 1-800-828-WORX. CONTACT: AT&T Michael Lordi, 908/221-6382 (office) 610/559-7765 (home) Gary Morgenstern, 908/221-6153 (office) 201/884-2110 (home) |
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