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AT&T WILL FEATURE JON SECADA IN SPANISH LANGUAGE ADVERTISING AND SPONSOR U.S.CONCERT TOUR.


LOS ANGELES--(BUSINESS WIRE)--Grammy award-winner Jon Secada Jon Secada (born Juan Secada, 4 October 1961, Havana, Cuba) is a Cuban-American singer and songwriter. He has won two Grammy Awards. Biography
Born in Havana, Cuba but raised in Hialeah, Florida, Secada has won two Grammy Awards and sold 20 million albums since his
 will be in Spanish-language television commercials for AT&T TrueVoice, the company announced today.

The company also announced that it would be the exclusive sponsor of the singer's 35-city concert tour of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada which begins February 17 in Universal City, California Universal City is a community in the San Fernando Valley region of Los Angeles County, California that encompasses the 415 acre (1.7 km²) property of Universal Studios. Approximately 70 percent of the property is in an unincorporated area of the county surrounded by the City of  and ends in Jon's hometown of Miami on April 17. Secada is considered one of the premier crossover artists of the 90's.

"Jon Secada enjoys tremendous name recognition in the U.S. and abroad and has one of the highest quality voices in the musical industry," said Cathy Ann Martine, AT&T's international consumer marketing vice president. "We're thrilled to be associated with Jon Secada because we feel that his voice personifies the clarity of our TrueVoice service."

AT&T TrueVoice service is a patented new generation of sound quality available exclusively with AT&T long distance service. It does for long distance callers what the digital compact disc did for people who listen to music.

Martine said AT&T has conducted extensive research involving MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
, Sprint and its own customers to assess their reactions to AT&T TrueVoice on long-distance calls in the United States and abroad. Four out of five people surveyed preferred the sound quality of AT&T TrueVoice to normal long-distance sound quality.

The AT&T TrueVoice enhancement is available automatically to AT&T customers in the United States for calls within the United States and abroad.

Martine said almost 100 percent of the company's U.S.-based consumers are already experiencing the advantages of AT&T TrueVoice. Jon Secada is a singer/songwriter born in Cuba and raised in Miami. He started his musical career as a writer and back-up vocalist with Gloria Estefan Gloria Estefan (born Gloria María Fajardo on September 1, 1957 in Havana, Cuba) is a three-time Grammy Award-winning Cuban American singer and songwriter. Her single "Don't Wanna Lose You" (1989) was certified Platinum in the U.S.  and the Miami Sound Machine. In 1992, his breakthrough debut solo album sold more than 7 million copies worldwide.

Secada's current HEART, SOUL & A VOICE album, which he is featuring on tour, has reached multi-platinum, world-wide status and spawned the top 10 hit "If You Go". The album showcases his pop-soul, Latin sounds and wide vocal range Human voices may be classified according to their vocal range — the highest and lowest pitches that they can produce. Vocal range defined
The broadest definition of vocal range, given above, is simply the span from the highest to the lowest note a particular voice
.

Secada just returned from an extensive tour of Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  which included sold out performances in Mexico, Brazil, Argentina, Colombia and Venezuela.

The Spanish-language television commercials featuring Secada are scheduled to begin airing in February. Secada joins superstar Whitney Houston in promoting the superior sound quality of AT&T long-distance service. Commercials featuring Houston in the general media began airing in the United States last July.

CONTACT: Al Quintana, AT&T

(908) 221-6085 (Office)

1-800-759-4726, PIN 2882433 (Pager 1. (hardware, communications) pager - (Or "beeper", "bleeper" (UK?)) A small wireless receiver that, when triggered (generally via phone), will beep or vibrate (un)pleasantly. )

or

Dick Gundlach, AT&T

(718) 533-9020 (Office)

or

Ronni Kairey, EMI Records EMI Records is a record label, founded by EMI in 1972 as the successor label to the Columbia label. The global success that EMI enjoyed with pop music in the 1960s also exposed trade mark issues as EMI only had the rights to some of its trade marks, most notably His Master's Voice  

(212) 492-1252 (Office)
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 1995
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