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AT&T True USA (sm) Savings Gives 40 Percent Off During Six Holiday-Season Sundays.


BASKING RIDGE, N.J.--(BUSINESS WIRE)--Nov. 22, 1994--AT&T today expanded its holiday calling discount to include 40 percent off on Sundays through New Year's Day New Year's Day, among ancient peoples the first day of the year frequently corresponded to the vernal or autumnal equinox, or to the summer or winter solstice. In the Middle Ages it was celebrated among Christians usually on Mar. 25.  for 15 million consumers in the company's highly popular True USA Savings program. With the discount, callers can talk coast-to-coast coast-to-coast
adj.
Reaching, airing, or traveling from one coast to another, especially across a nation or continent: a coast-to-coast flight; coast-to-coast sports coverage on TV. 
 for 10 minutes for less than one dollar.

"AT&T wants to thank its loyal True USA Savings customers by making it less expensive for them to keep in touch with the important people in their lives this holiday season," said Daniel Clark Daniel Clark may refer to:
  • Daniel Clark (actor), American actor
  • Daniel Clark (Canadian politician and actor)
  • Daniel Clark (cyclist)
  • Daniel Clark (New Hampshire) (1809-1891), U.S.
, vice president in AT&T's consumer long-distance business.

The 40-percent discount is in addition to the regular low basic rates that are in effect every Sunday Sunday: see Sabbath; week.  for all AT&T customers. It will be subtracted from True USA members' bills automatically.

True USA Savings members normally receive discounts ranging from 10 to 30 percent off their AT&T bill when they make at least $10 in qualifying domestic calls, including direct-dialed long-distance and calling card calls. The special 40-percent discount replaces the regular discounts.

The special True USA Savings offer is effective Nov. 27, pending tariff tariff, tax on imported and, more rarely, exported goods. It is also called a customs duty. Tariffs may be distinguished from other taxes in that their predominant purpose is not financial but economic—not to increase a nation's revenue but to protect domestic  effectiveness. A national television advertising campaign about the discount offer debuts today; print advertisements will appear in national magazines throughout December.

AT&T True USA Savings is provided by the company's Consumer Communications Services unit, which recently won the 1994 Malcolm Baldrige National Quality Award The Malcolm Baldrige National Quality Award is given by the United States National Institute of Standards and Technology. Through the actions of the National Productivity Advisory Committee chaired by Jack Grayson, it was established by the Malcolm Baldrige National Quality . For more information about True USA Savings, consumers can call 1-800-TRUE USA.

CONTACT: AT&T True Savings
             Nancy J. Smith, 908/221-7814 - Office
             or 201/377-0902 -  Home
             Cindy Neale, 908/221-8182 - Office
             or 201/377-8446 - Home
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 22, 1994
Words:267
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