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AT&T TRUEVOICE ANNOUNCED SOUND QUALITY OF AT&T NETWORK THE BEST

 NEW YORK, July 13 /PRNewswire/ -- The following was released today by AT&T:
 AT&T (NYSE: T) today announced a significant enhancement of its network that dramatically improves the sound quality of domestic long-distance calls and calls to Canada. With AT&T TrueVoice(SM), the AT&T network's already excellent sound quality clearly is the best of all major long-distance carriers.
 AT&T TrueVoice will be available automatically to consumers and businesses at no additional charge whenever they place calls on the AT&T public network, the company said.
 Through a patented technical innovation developed by AT&T Bell Laboratories, AT&T TrueVoice makes long-distance calls sound clearer, closer and more natural by boosting the lower or bass end of the calls' sound spectrum while raising their overall sound level.
 AT&T conducted extensive research studies of MCI, Sprint and its own customers to assess their reactions to the enhancement on domestic long- distance calls and on calls to Canada. Eight out of 10 people surveyed preferred the sound quality of AT&T TrueVoice to current long-distance sound quality.
 Those surveyed described AT&T TrueVoice as "clearer," "better," "more true-to-life," "closer" and "a big improvement." One person said it has a "deeper, bolder sound," while another said it "sounded like we were in the same room."
 "AT&T TrueVoice does for the telecommunications industry what the digital compact disc did for the recording business," said Merrill Tutton, president of the company's consumer communications services unit. "It is a breakthrough in quality that enhances the sound of long- distance calls made from home, office or on the road."
 "AT&T TrueVoice is also the most recent addition to the i Plan(SM), AT&T's new approach to delivering customized combinations of products, services, savings options, and now, groundbreaking innovation, to our customers.
 "It is the kind of innovation people expect from AT&T, which is committed to being the world's networking leader," Tutton said.
 Deployment of AT&T TrueVoice in the AT&T network will begin in September 1993 and will continue, city by city, through the end of 1994.
 Anyone who wishes to hear a demonstration of AT&T TrueVoice may call toll-free, 1-800-932-2000. A Spanish-language version is available on 1-800-792-9100.
 A major advertising campaign on AT&T TrueVoice will begin tonight.
 /delval/
 -0- 7/13/93
 /CONTACT: Tamara Boykin of AT&T, 313-262-4958, or home, 313-331-2246/
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CO: AT&T ST: New York IN: TLS SU:

JM -- PH013 -- 0864 07/13/93 11:35 EDT
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Publication:PR Newswire
Date:Jul 13, 1993
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