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AT&T PocketNet Service to Include Directory of #800 Free Wireless Calls.


SEATTLE--(BUSINESS WIRE)--Oct. 6, 1997--Subscribers using the new AT&T PocketNet(TM) service now can access an on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 directory of businesses that allow them to call those businesses via #800(see Note A) Free Wireless Calling(TM) numbers, the wireless equivalent of conventional 1-800 service.

AT&T Wireless Services is the first to offer the #800 directory and other information to AT&T PocketNet service subscribers.

AT&T Wireless Services teamed with Seattle-based Toll Free Cellular late in 1995 to launch #800 Free Wireless Calling in the Seattle/Tacoma market. The offering enables businesses to pay the airtime air·time  
n.
1. The time during which a radio or television station is broadcasting. Also called airspace.

2. The time at which a radio or television program is broadcast.
 and toll charges associated with inbound in·bound 1  
adj.
Bound inward; incoming: inbound commuter traffic.

Adj. 1. inbound
 wireless calls. Previously, wireless subscribers had to pay airtime charges on any call, even those to traditional 1-800 numbers.

Initially, the directory service available to AT&T PocketNet service subscribers only provides Seattle-area #800 numbers, which can be called free of charge by any AT&T Wireless Services subscriber placing the call within the Seattle calling area. AT&T Wireless Services and Toll Free Cellular now are discussing the expansion of service to other AT&T markets nationwide. Free Wireless Calling Directories for those markets will be added to the PocketNet #800 directory when AT&T Wireless Services chooses to introduce #800 Free Wireless Calling in those markets.

To use the #800 Free Wireless Calling directory, subscribers either search for a specific number or scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll.  through sub-directories classified by category. For example, the user can search specifically for a Godfather's Pizza Godfather's Pizza is an Italian restaurant chain that was founded in Omaha, Nebraska in 1973 by William Theisen. The company was sold by Theisen to Pillsbury in the mid 1980s and Theisen stepped down from actively managing the company.  #800 number or they can more broadly search the "take-out Take-out

A cash surplus generated by the sale of one block of securities and the purchase of another, e.g., selling a block of bonds at 99 and buying another block at 95. Also, a bid made to a seller of a security that is designed (and generally agreed) to take the seller out of
 food" category.

"AT&T Wireless Services consistently has demonstrated its commitment to providing consumers with proven technologies that enhance the value of wireless services," said Mark Lazar, Toll Free Cellular's chief executive officer. "AT&T PocketNet service is another demonstration of that commitment. So is the fact that subscribers can now access the #800 Free Wireless Calling Directory at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. ."

Demand For Free Wireless Calling Proven In Launch Market

When AT&T Wireless Services teamed up with Toll Free Cellular to offer Free Wireless Calling in Seattle, participating businesses offered 230 different #800 numbers to cellular subscribers at the time of launch. Now more than 1,100 #800 numbers are available to Seattle-area subscribers, providing free calls to hundreds of restaurants, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies, construction material suppliers, travel companies and many others including Godfather's Pizza, Hilton Hotels
For the company involved in the buy out please see Hilton Hotels Corporation. This hotel chain is not the company being acquired.
The Hilton brand was re-united internationally after more than 40 years in February 2006, when United States-based Hilton
, 800-Flowers, Budget Rent-A-Car, Norwest Mortgage and Chicago Title.

After one year, #800 calls had generated more than 2 million minutes of use in the launch market.

"The success of our efforts with Toll Free Cellular in the Seattle market has proven the demand for free wireless calling exists and is a perfect blend of functionality for PocketNet service," said Stephen Stribley, strategic marketing manager with AT&T Wireless Services, Wireless Data Division. "Once #800 numbers become available nationwide, Toll Free Cellular's Free Wireless Calling Directory will be even more valuable to our PocketNet subscribers, particularly those who travel often."

AT&T Corp. is the world's premier communications and information services See Information Systems.  company, serving more than 90 million customers, including consumers, businesses and government. The company has annual revenues of more than $52 billion and 130,000 employees. It runs the world's largest, most sophisticated communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software.  and is the leading provider of long-distance and wireless services. AT&T operates in more than 200 countries around the world.

The company also offers on-line services and access to home entertainment, and has begun to deliver local telephone service. In addition, AT&T offers outsourcing, consulting, systems-integration and customer-care services to large businesses and manages one of the world's largest credit card programs.

Toll Free Cellular is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 established to enable wireless service providers to offer Free Wireless Calling via #800 numbers. This service is provided by reversing the toll and airtime charges to businesses that offer free wireless calls to their customers.

Toll Free Cellular is now coordinating a nationwide roll-out of its services with cellular and PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  providers. -0-

AT&T is a registered trademark and PocketNet is a trademark of AT&T Corporation.

(Note A: Please note that #800 is the same as "Pound Sign"800. This symbol may not appear properly in some systems.)

CONTACT: DeLaunay/Phillips

Mike Brennan for Toll Free Cellular

206/340-6138
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 6, 1997
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