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AT&T PARADYNE ENTERS INTO CO-MARKETING AGREEMENT WITH ON-DEMAND TECHNOLOGIES INC.

 AT&T PARADYNE ENTERS INTO CO-MARKETING AGREEMENT
 WITH ON-DEMAND TECHNOLOGIES INC.
 LARGO, Fla., Sept. 14 /PRNewswire/ -- AT&T Paradyne announced today that it has entered into a co-marketing agreement with On-Demand Technologies Inc., which is intended to increase awareness and accelerate the offerings of enhanced telephone and interactive television services.
 On-Demand Technologies, based in Austin, Texas, offers the Random Access Interactive System (RAIS) to the common carrier network operator's delivery and control system for storage processing, managing and delivery of consumer requests for video, audio and data applications. On-Demand Technologies modular store and forward systems are expected to enalbe a large range of interactive applications, such as entertainment, shopping, catalogs, advertising, music and informational and database services.
 AT&T Paradyne's carrierless, amplitude/phase modulation (CAP) technology is an architectural platform for the development of high bandwidth products and related transmission applications over twisted- pair copper wire, coaxial cable and other media, without requiring the costs and hassles of line repeaters or line conditioning. CAP-based products use programmable VLSI circuits and are easily adaptable to a wide range of transmission media, distances and data rates.
 The marketing agreement between AT&T Paradyne and On-Demand Technologies follows the recent ruling by the FCC to allow the telephone companies to provide video dial tone services to its customers, thereby expanding the range of new service offerings that will be provided by telephone and cable companies, as well as by direct broadcast satellite operators.
 "Interactive television is the technological challenge of this decade," said On-Demand Technologies Chairman Edmund M. Hoffman. "New markets are rapidly developing that require efficient delivery of interactive, "on-demand" requests over fiber and broadband networks. Our delivery system will be economical, reliable and adaptable to media selections of sufficient size and variety for the consumer."
 Joe Crupi, AT&T Paradyne Advanced Transmission Technologies vice president said, "The Asymmetrical Digital Subscriber Line (ADSL) Products that utilize CAP technology will be a cost-effective transport vehicle for new applications and services."
 Products related to this announcement will be available in early 1993.
 -0- 9/14/92
 /CONTACT: Garrick Case of AT&T Paradyne, 813-530-8221; or Edmund M. Hoffman of On-Demand Technologies, 512-335-2800/ CO: AT&T Paradyne; On-Demand Technologies Inc. ST: Florida IN: TLS SU:


AW-JB -- FL001 -- 8998 09/14/92 09:45 EDT
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Publication:PR Newswire
Date:Sep 14, 1992
Words:379
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