AT&T Media Services-Nashville and Netgateway Launch GetItNashville.com; 'Win a Trip to the Nickelodeon Kid's Choice Awards'.

Business Editors

LONG BEACH, Calif.--(BUSINESS WIRE)--March 22, 2000

Netgateway, Inc. (Nasdaq:NGWY), a leading eCommerce Services Provider, announced today that the Company's CableCommerce(TM) division, in conjunction with AT&T Media Services of Nashville, Tennessee, has launched GetItNashville.com, a local electronic shopping portal featuring merchants from Nashville. As part of the launch, AT&T Media Services' GetItNashville.com, in conjunction with Nickelodeon, will be sending one lucky kid winner and three guests to the popular "Nickelodeon Kid's Choice Awards" in Los Angeles on April 15, 2000. For information on how to enter, log on to www.GetItNashville.com.

"Many of our AT&T Media Services' cable advertisers needed a means of promoting their business via a local electronic shopping portal," said David Carter, General Manager of Advertising, AT&T Media Services - Nashville. "The site offers Nashville's merchants a terrific way to embrace the Internet, eCommerce, and cable television advertising all at the same time. We're excited to launch GetItNashville.com and the vast potential it will have in the Nashville market."

GetItNashville.com is the first local electronic shopping portal Netgateway has launched with AT&T Media Services- Nashville. The new portal is located at http://www.getitnashville.com .

GetItNashville.com: The Advantages of Local Electronic Shopping

Participating in the GetItNashville.com portal offers merchants several distinct benefits.

First, merchants are placed in the portal's search engine, which is limited to portal participants and therefore distinguishes local businesses from the potentially thousands of other national or international businesses found in broader Internet search engines. This new, powerful search engine, developed by Netgateway, allows visitors to search by a number of different criteria including keywords, categories and ZIP code. Search results may be viewed in a variety of ways including by merchant billboard, store title, coupons, products, events and the number of miles from the visitor to the merchant's physical store location.

Second, the portal is designed specifically to be business-centric. Unlike other local sites that are generally information-based (news, weather, sports, etc.), the local portal is specifically designed to feature the merchant and embrace transactions.

Third, the program is designed to meet the needs of individual merchants. Merchants who have a web site can join the portal simply by adding a link to their site. If a merchant does not have a web site, Netgateway can create a customized eCommerce-enabled, electronic storefront for the merchant. Special areas of the portal allow merchants to post electronic coupons and list upcoming events such as sales, seminars and workshops.

Fourth, AT&T Media Services - Nashville is contributing the power of its InterMedia cable television distribution to drive viewers to the shopping portal. As announced in a previous news release, AT&T Media Services is contributing television advertising valued in excess of $4 million to promote the GetItNashville.com site throughout Nashville, TN. Thirty second television commercials will air on such popular cable television networks as CNN, ESPN, USA, TNT, Lifetime, TNN, Discovery and others to encourage viewers to visit the portal and to buy, browse, or download coupons, driving directions and other valuable merchant information. In addition, merchants can promote their individual participation on the portal using similar tune-in cable advertisements.

Finally, local electronic commerce represents the largest portion of the commerce market, with 80% of people's income being spent locally (Newsweek, August 30, 1999). The portal is designed to enable merchants to compete in the new digital economy. Merchants can continue to embrace their distinct advantage of a physical store location in the local market, while enjoying the additional marketing power of the portal and the associated local cable advertising campaign.

About Netgateway

Netgateway, Inc. is an end-to-end eCommerce services provider that enables companies of any size to accelerate their business to the eCommerce. Netgateway's CableCommerce Division provides cable television operators, their customers and subscribers electronic commerce services and solutions via the Netgateway Internet Commerce Center(TM) (ICC). The Netgateway ICC is a fully developed, robust and feature-rich eCommerce platform. The ideal outsourcing or "E-Sourcing" solution, the Netgateway ICC(TM) is secure, scalable, and easily customizable. The Netgateway ICC Platform allows customers to select and pay for only those services they need, as they need them.

The Netgateway ICC supports applications ranging from simple Internet storefronts to highly complex business-to-business solutions that involve large numbers of transactions, extensive workflow automation and back-end integration to legacy systems.

This press release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations and beliefs of the management of Netgateway and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. More information is available from Netgateway's Investor Relations department and may be obtained by calling or writing. Netgateway (www.netgateway.net) is located at 300 Oceangate, Suite 500, Long Beach, California, 90802.