AT&T Mass Calling allows viewers to help pick the next Miss America.

PASADENA, Calif.--(BUSINESS WIRE)--July 16, 1996--AT&T today announced a turnkey voting and polling offer capable of handling millions of calls an hour. Developed for the television and promotions industries, AT&T Mass Calling makes it simple for sponsors of large events to use the power of telecommunications to engage their viewers.

Introduced at NBC's press tour here today, the new program will be used during the network's September 14 telecast (9:30 p.m. to Midnight eastern time) of the Miss America Pageant.

Viewers of the Miss America Pageant will serve as the competition's "eighth judge" by helping select five semi-finalists during the live show. The Miss America Organization selected AT&T to deliver an innovative solution to accommodate this enormous calling event.

AT&T's Mass Calling program is backed by the technological superiority of AT&T's network, and provides sponsors with virtually instantaneous polling results, call screening to ensure voting integrity, graphic uplinks, fast program set-up and simplified pricing.

AT&T's new program offers television networks, advertising agencies and promotion companies a creative competitive advantage to traditional marketing. Sponsors can increase viewer participation and brand awareness, while simultaneously gathering valuable demographics. AT&T's Mass Calling price structure allows event sponsors to cover their costs, making it an economical alternative to other programs.

"Consumers are eager to shape and define trends by simply voicing their opinions," said Bob Doyle, general manager of AT&T 900 services. "Our turnkey offer unifies multiple components of technology, giving marketers a powerful new tool to interact with their audience and understand participants' attitudes on a given topic."

AT&T Mass Calling is nationally available. Customers interested in learning more should contact their AT&T account executive or call 1-800-647-3599.

CONTACT: AT&T

Janet Wyles, 908/221-8790