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AT&T Long Distance Customers in the Cavalier State Get the Message: Thanks for Your Loyalty.


Business & Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  Editors

MORRISTOWN, N.J.--(BUSINESS WIRE)--Oct. 30, 2002

AT&T said today that it is using an innovative new approach to reward many of its loyal residential customers in Virginia.

During the brief time between their dialing of a long distance call and its connection, AT&T will say "thank you" and inform customers about their automatic award of free minutes of domestic long distance calling.

Beginning next Tuesday, selected AT&T residential customers will hear a short message before their call from home is connected: "Thank you for being a loyal AT&T customer. Please enjoy 30 minutes of free domestic long distance calling on us for a month. Look for the free-minute credit on your upcoming bill - and thanks again for using AT&T."

"It's an opportunity for AT&T to say `thank you for your loyalty' to many of our customers in the Cavalier cavalier (kăv'əlĭr`), in general, an armed horseman. In the English civil war the supporters of Charles I were called Cavaliers in contradistinction to the Roundheads, the followers of Parliament.  State," said Lou Delery, vice president of consumer long distance in AT&T Consumer. "We've found that our customers love being surprised in this innovative way with a reward that they can take advantage of so quickly and easily. When technology is combined with real value, customers win."

The Virginia promotion is part of AT&T's continuing application of this innovative network-based technology to reward customers. Customers don't have to call or sign up for the promotion. They simply use their free domestic long distance minutes and look for the credit on an upcoming bill. Customers have to use the free minutes before the time expires at the end of a given billing period.

About AT&T

AT&T (www.att.com) is among the world's premier voice, video and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  companies, serving consumers, businesses and government. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software.  and is the largest cable operator in the U.S. The company is a leading supplier of data, Internet and managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  for the public and private sectors, and offers outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and networking-integration to large businesses and government. Serving nearly 60 million consumers, AT&T is the market leader in consumer communications services and operates AT&T Worldnet(R) Service, a leading Internet access See how to access the Internet.  service that has garnered several awards for outstanding customer service.

This press release contains "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the means of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These include, but are not limited to, statements regarding the Company's plans, intentions and expectations. Such statements are inherently subject to a variety of risks and uncertainties that could cause actual results to differ materially from those projected. These risks include increased levels of competition, shortages of cellular handsets and other key equipment, restrictions on the Company's ability to finance its growth and performance can be found in the Company's reports filed with the Securities and Exchange Commission. Given these concerns, investors and analysts should not place undue reliance on forward-looking statements.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 30, 2002
Words:494
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