AT&T Long Distance Customers in Oklahoma Get the Message: Thanks for Your Loyalty.Business Editors BASKING RIDGE, N.J.--(BUSINESS WIRE)--March 5, 2001 AT&T said today that it is using an innovative new approach, a "Customer Spot Award," to reward many of its loyal residential customers in Oklahoma Oklahoma (ōkləhō`mə), state in SW United States. It is bordered by Missouri and Arkansas (E); Texas, partially across the Red R. (S, W); New Mexico, across the narrow edge of the Oklahoma Panhandle (W); and Colorado and Kansas (N). . During the brief time between their dialing of a call and its connection, AT&T will say "thank you" and inform customers about their automatic award of free minutes of long distance service. On March 3, a cross-section of AT&T residential customers began hearing a short message before their call from home is connected: "Thank you for being a loyal AT&T customer. Please enjoy 30 minutes of free domestic long distance calling on us for a month. Look for the free-minute credit on your upcoming bill - and thanks again for using AT&T." AT&T first tested this innovative way of rewarding residential customers in a trial with a cross-section of residential customers that ended in January 2001. The Customer Spot Award promotion in Oklahoma is part of the first broader application of this innovative technology. "We found that customers loved being surprised with a reward that they can take advantage of so easily," said Leonard Mariani, vice president, Consumer Marketing, for AT&T Consumer. "The combination of technology and real value is a winner. We are delighted to be able to say thank you to so many loyal customers in Oklahoma." Customers don't have to call or sign up for the promotion. They can use their free domestic long distance minutes immediately, and they'll see the credit on an upcoming bill. Customers have to use the free minutes before they expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. at the end of a month. About AT&T AT&T Corp. (www.att.com) is among the world's premier voice, video and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. companies. With annual revenues of more than $62 billion and 160,000 employees, AT&T provides services to customers worldwide. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. and has one of the largest digital wireless networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The company is a leading supplier of data and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the services for businesses and offers outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , consulting and networking-integration to large businesses. Through its recent cable acquisitions, AT&T delivers broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). video, voice and data services to customers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Internationally, Concert, the AT&T/BT Global Venture, serves the communications needs of multinational companies and international carriers worldwide. The foregoing are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T's control, that could cause actual results to differ materially from such statements. For a more detailed description of the factors that could cause such a difference, please see AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This information is presented solely to provide additional information to further understand the results of AT&T. |
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