AT&T Long Distance Customers in Louisiana Get the Message: Thanks for Your Loyalty.

Business and Telecommunications Editors

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Dec. 5, 2001

AT&T said today that it's using an innovative new approach to reward many of its loyal residential customers in Louisiana. During the brief time between their dialing of a call and its connection, AT&T will say "thank you" and inform customers about their automatic award of free minutes of domestic long distance calling.

Beginning this week, selected AT&T residential customers will hear a short message before their call from home is connected: "Thank you for being a loyal AT&T customer. Please enjoy 30 minutes of free domestic long distance calling on us for a month. Look for the free-minute credit on your upcoming bill - and thanks again for using AT&T."

The Louisiana promotion is part of AT&T's continuing application of this innovative network-based technology to reward customers.

"Our customers love being surprised with a reward that they can take advantage of so quickly and easily," said Lou Delery, vice president of consumer long distance in AT&T Consumer. "And it's a pleasure for us to have an innovative way to say `thank you for your loyalty' to so many Pelican State customers. When technology is combined with real value, customers win."

Customers don't have to call or sign up for the promotion. They simply use their free domestic long distance minutes and look for the credit on an upcoming bill. Customers have to use the free minutes before the time expires at the end of a given month.

About AT&T

AT&T (http://www.att.com) is among the world's premier voice, video and data communications companies, serving consumers, businesses and government. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network and is the largest cable operator in the U.S. The company is a leading supplier of data and Internet services for businesses and offers outsourcing, consulting and networking-integration to large businesses.

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