AT&T Launches Digital PCS Personal News; Customized News, Weather, Sports and More Sent Directly to AT&T Wireless Customers' Digital PCS Phones.REDMOND, Wash.--(BUSINESS WIRE)--Aug. 3, 1999-- AT&T today announced the launch of a customized news and information service, AT&T Digital PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. Personal News. Appearing as a text message on a customer's wireless phone, the new service allows AT&T Wireless customers to receive news, weather, sports, business highlights and more from some of the most recognized information sources in the nation. AT&T Digital PCS Personal News is powered by Intelligent Information, Incorporated (III). AT&T Digital PCS customers can have from one to nine daily news and information headlines sent directly to their wireless phones, depending on the plan they choose. AT&T -- through an agreement with III -- delivers branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. from more than 30 customized news and information services See Information Systems. , including ABC News
ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. Its current president is David Westin. , Bloomberg News, ESPN ESPN Entertainment and Sports Programming Network , Excite, and weather.com from The Weather Channel. "AT&T Digital PCS Personal News is part of our ongoing commitment to continue offering valuable new services for our customers," said Dan Hesse, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. AT&T Wireless Services. "We're making it simple by delivering the information customers want right to their wireless phones." Stephen G. Maloney, president, Intelligent Information, Incorporated added, "Together with AT&T, we've put together a powerful lineup of news and information choices. Now we're excited to deliver this timely, personalized content to AT&T's tremendous customer base." Pricing With AT&T Digital PCS Personal News, customers receive one complimentary message at no charge, and two monthly price packages are available: -- Complimentary Personal News: one complimentary daily message at no charge from one of AT&T's branded content providers: ABC News, Bloomberg News, ESPN, Excite, or weather.com from The Weather Channel. -- Personal News: three services per day (in addition to the complimentary selection) for $3.99 per month from any of more than 30 customized content services. -- Advanced Personal News: eight services per day (in addition to the complimentary selection) for $7.99 per month from any of more than 30 customized content services. News and Information Services AT&T Digital PCS Personal News -- powered by III -- offers a variety of news and information services for a customer to choose from to suit virtually every need, including: -- News: Headlines and highlights, national news, political news, international news, technology news, breaking news, health news, and company-specific news. -- Business: Headlines and highlights, stock quotes, mutual fund quotes, and breaking business news. -- Weather: National and/or local/regional weather highlights, daily forecasts, three-day forecasts, current weather, and severe weather watch. -- Sports: Headlines and highlights, professional and college teams' scores, auto and truck racing Truck racing is a form of motor racing that involves modified versions of heavy trucks on racing circuits. This type of racing is popular in Europe. For the American version of pickup truck racing, see the NASCAR Craftsman Truck Series. For the Brazilian series, see Fórmula Truck. , golf leader boards, ski reporter, and horse racing horse racing, trials of speed involving two or more horses. It includes races among harnessed horses with one of two particular gaits, among saddled Thoroughbreds (or, less frequently, quarterhorses) on a flat track, or among saddled horses over a turf course with . -- Entertainment: Entertainment news, movie reviews, horoscopes, lottery, soap opera soap opera Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style. highlights, celebrity news, joke of the day, and holiday/personal reminder service. Subscriptions AT&T Digital PCS Personal News customers subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; the service through Intelligent Information, Incorporated (III). III bills customers monthly, quarterly or yearly on their credit card. Full terms and conditions for AT&T Digital PCS Personal News service is available at the AT&T Digital PCS Personal News website at http://www.attpersonalnews.poweredbyiii.com. AT&T Digital PCS Personal News is designed to be easy to use and can be customized by choosing the news and information subscribers need. Customers create their own personal profile indicating their selections by visiting the website at http://www.attpersonalnews.poweredbyiii.com or calling a toll-free number (877/777-NEWS). Customers also use the web site or toll-free number to learn about the available information service selections, subscription packages and pricing -- and to modify their personal profile. AT&T Digital PCS Personal News requires that AT&T Digital PCS customers subscribe to the AT&T PCS Text Messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. feature. About AT&T and III AT&T Wireless Services, Inc. operates the largest digital wireless network in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. providing wireless voice and data communication services. At June 30, 1999, AT&T Wireless Services, Inc. had 11.45 million total wireless customers on a proportional count. AT&T Wireless Services, Inc. is a wholly-owned subsidiary of AT&T Corp. (NYSE NYSE See: New York Stock Exchange :T), the world's leader in telecommunications services and technology. Intelligent Information Incorporated was founded in 1991 and offers a range of agent-based information products for personal and business users of wireless devices, including real-time stock quotes, news, health, weather, traffic, sports and entertainment information updates and alerts. III's services are delivered to users in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and internationally through wireless service carriers and individual subscriptions. |
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