AT&T Launches 'Pop Culture' Video Content across Company's Three-Screen Platform.Four New Original Series From ON Networks Available to Customers 'Anytime, Anywhere' via AT&T Television, Broadband and Wireless Services SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. -- Indie rock Indie rock is a genre of alternative rock that primarily exists in the independent underground music scene. The term is sometimes used interchangeably with underground music as a whole, though more specifically implicates that the music meets the criterion of being rock, as , gaming and sketch comedy “Sketch Show” redirects here. For for the British TV programme, see The Sketch Show. Sketch comedy consists of a series of short comedy scenes, or 'sketches', commonly between one and ten minutes long. -- genres known for going against the grain -- are once again at the forefront of a paradigmatic See paradigm. shift in popular culture. Furthering the commitment to delivering rich content across the three screens at the center of customers' lives -- the TV, PC and wireless devices -- AT&T Inc. (NYSE NYSE See: New York Stock Exchange :T) announced today the launch of four video series focused on today's pop culture. From indie rock performances to an in-depth look at the video gaming video gaming n. 1. Gambling by means of interactive games of chance played on a video screen. 2. The playing of video games. industry, the four original series from High Definition (HD) content provider ON Networks, offer viewers a diverse array of shows that they can watch on any device. Today, this also includes AT&T television (AT&T U-verse(SM) TV and AT&T Homezone(SM)); wireless (MobiTV([R]) Inc.); and broadband (AT&T blue room, AT&T U-verse(SM) OnTheGo and AT&T Broadband TV Broadband TV involves accessing multimedia content via an unmanaged broadband connection and viewing it on a PC or sometimes a normal TV. Broadband TV differs from IPTV as the network bandwidth is unmanaged and the system is inherently open. ) services. "Today's consumer wants more variety than ever before -- both in the types of programs they watch and how they get their programming," said Dan York, head of Content and Programming, AT&T. "With programming from ON Networks, we are delivering new, original content that our customers desire and giving them the convenience to access it when and where they most want to watch." "Delivering content over three screens is not just the future of entertainment, it's happening today, and AT&T is leading the charge," said Kip McClanahan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ON Networks. "Our shows are all shot in HD and created with the highest possible consumer experience in mind, ensuring quality on a 50-inch plasma TV A flat panel TV that uses the plasma display technology. See flat panel TV, plasma display and LCD vs. plasma. or three-inch mobile device." Beginning today, AT&T video service customers, qualifying AT&T wireless customers and online visitors to AT&T blue room (http://www.attblueroom.com) will be able to watch episodes from the four video series that are on the cusp of today's pop culture. New episodes will be rolling out periodically through the end of the year. They include: * "Dinner with the Band" -- A series in which two of life's passions -- food and music -- share a virtual stage. Viewers will join New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. chef Sam Mason as he shares an intimate evening of cooking, conversation and live performances with a rotating roster of some of the music industry's best up-and-comers. * "Play Value" -- Hipster Gen X'ers will chronicle the high and low points of the video gaming industry and explore the many ways that video games See video game console. have impacted the lives of consumers today. * "Backpack Picnic" -- Influenced by absurdist sketch comedy icons such as "Monty Python Monty Python('s Flying Circus) British comedy troupe. The innovative group, formed in the early 1960s, came to prominence in the 1970s, first on television and later in films. " and "Kids in the Hall," this series will combine one-off skits and recurring character
A recurring character is a fictional character, usually in a prime time TV series, who is not a main character but who appears from time to time during the series' run. pieces that offer intelligently crafted stupidity and push the button on weird. * "Bif Bam Pow Wow!" -- Whether it's movies, games, Internet babes, action figures or comic books, Tom Seymour has his finger on the pulse of geek A technically oriented person. It has typically implied a "nerdy" or "weird" personality, someone with limited social skills who likes to tinker with scientific or high-tech projects. The origin of the term dates back to the late 1800s. culture and will dole out his unique, unsolicited opinions throughout this series. AT&T Entertainment Services is a division of the company focused on delivering innovative and unique content across the three screens. The group offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services that bring customers more of the entertainment they enjoy. As AT&T continues to develop its cross-platform approach, the company will also offer advertisers and marketers the benefits of the company's Internet Protocol (IP)-based network, enabling advertisers to send the right messages to reach the right consumer at the right time while delivering greater relevance. More information about AT&T Entertainment Services can be found online at http://www.att.com/ES_News. For the complete array of AT&T offerings, visit http://www.att.com. Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. (c) 2007 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom. |
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