AT&T LAUNCHES GLOBAL OLYMPIC NETWORK.

ATLANTA, Ga.--(BUSINESS WIRE)--Jan. 30, 1996--AT&T, a Centennial Olympic Games Partner, today launched service on the AT&T Global Olympic Network, the first official Olympic long distance telecommunications network.

Using AT&T OneNet Service, the network serves official members of the Olympic Family. It provides global customized communications services including long distance calling and sophisticated high-speed data communications to the International Olympic Committee (IOC), The Atlanta Committee for the Olympic Games (ACOG), sports organizations and National Olympic Committees (NOCs) around the world.

AT&T also announced closer ties with the IOC, the coordinating body of the worldwide Olympic movement. AT&T is now the official telecommunications consultant to the IOC and the organization's official international long distance supplier.

"The International Olympic Committee is a lean operation with a global reach," said Thierry Sprunger, IOC Management and Operations Director. "Thanks to the AT&T Global Olympic Network, the telecommunications needs of the IOC and the Olympic Movement are managed in an efficient, cost-effective way. We are proud to have AT&T as our global telecommunications partner."

AT&T's OneNet Service is already in place with ACOG as lead customer, providing outgoing long distance, incoming toll-free calling, teleconferencing, and switched digital service for data and image-intensive transmission, all customized for ACOG and the Olympic Family. During the 1996 Games, other users will take advantage of the service.

Sprunger emphasized the geographic range of the Olympic Family. "We are in constant communication with four Olympic Games organizing committees on three different continents, with more than 40 International Sports Federations and 197 NOCs around the world. And our press relations department is in touch with thousands of journalists and press agencies everywhere."

In effect, AT&T has created a one-of-a-kind multinational network designed to grow steadily over the next months, serve at extraordinary volumes for 17 days this summer, and then vanish--but not completely. An important heritage for future Games will be provided by AT&T's highly acclaimed Billing Edge Desktop Analysis Software, which captures on CD-ROM all aspects of network configuration and usage.

Using Billing Edge CD-ROMs from the Atlanta Games, planners for future Olympic Games set for Nagano, Japan, Sydney, Australia, and Salt Lake City can review calling patterns, reproduce full-color graphs and maps, model hypothetical calling patterns, and create the future out of the past.

"Like any multinational enterprise, the Olympic Committees need to be able to work quickly and easily together across oceans and time zones," said Glenn Starr, AT&T director of global services. "AT&T OneNet delivers the reliable, integrated connectivity they need, plus the power to provision, manage, and expand the network as their needs change."

Earlier Olympic Games had no unified network. Combinations of international private lines were often patched together through negotiation with several providers, and advanced applications were expensive. Now for the first time, the Olympic Movement will have an official "virtual private network," with one-stop provisioning, centralized management, and connectivity to high tech applications at Games time.

For example, AT&T's Enhanced Fax Service is set up now to broadcast faxes to many locations at once, domestic and international. The service has already been hard at work for ACOG sending news releases to more than 1,600 media outlets, coordinating plans for the 1996 Olympic Torch Relay across the U.S., and selling commemorative license plates in 159 Georgia counties.

Another application will let accredited journalists use AT&T's Global Switched Digital Service for high-speed international transmission of competition photos from the Main Press Center in Atlanta. Plans are also underway to use AT&T's WorldWorx Service to let Games planners in widely scattered locations collaborate electronically on drawings, maps, and schedules.

AT&T's OneNet uses processing capabilities in AT&T's Worldwide Intelligent Network to create a "virtual" network that acts like a dedicated network, providing a customized private configuration for an organization's voice and data needs. OneNet can also be used for electronic messaging, voice mail, and high speed data access that connects to frame relay services, as well as other options.

Other features include toll-fraud protection, reliability guarantees, and sophisticated network management operations that let customers track calls, define network configuration, and monitor costs.

For more information on AT&T OneNet Service, call your AT&T account representative. -0-

BACKGROUNDER:

AT&T Centennial Olympic Games Partnership Offers Technology,

Special Programs

As a Centennial Olympic Games Partner, AT&T is supporting the Games with advanced technology, special hospitality programs and the human resources to help bring people together throughout the 17-day event. Highlights of AT&T's sponsorship include:

AT&T TECHNOLOGY

AT&T will provide a wide array of equipment and services to make anytime, anywhere communications an integral part of the 1996 Olympic Summer Games.

Even before the Games begin, the Atlanta Committee for the Olympic Games (ACOG) is using AT&T CONVERSANT -- an interactive voice response system -- to handle the daily deluge of questions about tickets, employment, volunteer opportunities, the Cultural Olympiad and Izzy appearances.

With the AT&T Global Olympic Network, a modern communications network became available to the world's Olympic Movement. The network ties together competition venues, training centers and administrative offices in the U.S. and International Olympic Committee locations in Switzerland and is being offered to National Olympic Committees in 197 countries, 35 international sports federations and dozens of national governing bodies for each sport.

By the time the 1996 Olympic Games begin, AT&T will have installed 40 AT&T DEFINITY(R) Communications Systems at ACOG and United States Olympic Committee (USOC) offices and other administrative offices, training centers and competition venues. The digital switching system processes voice, data and images.

OTTO, which stands for Olympic Technology Trailer Operations, is a 48-foot traveling techno-trailer created by AT&T, Xerox and ACOG to provide results reports and communications at preliminary sporting events and temporary venues such as road cycling during the Games themselves.

Athletes, coaches and spectators will find it easier to place calls anywhere in the world over AT&T's Worldwide Intelligent Network thanks to numerous AT&T Olympic Calling Centers. Language barriers will be lowered for situations as serious as medical emergencies and as simple as making dinner reservations through the 24-hour availability of AT&T Language Line Service for on-line translation in any of 140 languages.

In addition, AT&T will supply other long-distance wireline and wireless data and telephone transport services, desktop video, facsimile distribution services, premises systems and cabling, and gateway transport services to eliminate differences among communications protocols.

VISITOR PROGRAMS

AT&T also partners with ACOG to present Centennial Olympic Park, a 21-acre festival space in the heart of Atlanta where visitors can enjoy free entertainment and regional attractions at "Southern Crossroads," part of the Olympic Arts Festival.

Icon of the park and of AT&T's involvement in the Olympic Games will be the Global Olympic Village, an eye-filling structure that will welcome the world's Olympians and their families and house TV broadcast operations and nightly celebrations of the day's performances. Part of the village will offer visitors a glimpse of AT&T technology of the past and future. As part of AT&T's commitment to the Olympic Movement, loved ones of all competitors are being invited to stay free of charge with the families of employees and other Georgia residents who volunteer their homes for this unique program sanctioned by the International Olympic Committee.

In addition to the programs associated with the Park and the Global Olympic Village, AT&T will welcome significant current and potential customers for a complete experience including tours of AT&T manufacturing and network locations, technology seminars and a taste of the American South.

HUMAN RESOURCES

The AT&T Centennial Volunteer Program may be the single largest AT&T employee volunteer effort. The company will seek to recruit 3,700 volunteers and train an additional 3,700 "outside" volunteers.

In addition, AT&T has placed about a dozen employees at ACOG as loaned executives or contract personnel to help in the areas of technology, venue management design and human resources. During the Games, AT&T will support its technology with more than 150 individuals.

CONTACT: AT&T

Daisy Ottmann

404-810-7373 (work)

500-FOR-1996 (out of hours)

or

AT&T

Karen Way

908-221-6632 (work)

908-545-0225 (home)

or

ACOG

Scott Mall

404-224-5070 (work)

770-698-0889 (home)