AT&T HIRES TOP PROMOTION, MEDIA BUYING AGENCIES FOR PHONE PRODUCT BUSINESS.PARSIPPANY, N.J.--(BUSINESS WIRE)--Sept. 27, 1995--AT&T said today it has selected Dugan | Dugan is a name of Irish heritage. Other common modern variants are Duggan, Dougan, Doughan, Doogan, and Duggin.
valva pl. valvae [L.] a valve. Contess and The Media Edge, a unit of N.W. Ayer & Partners, to manage cooperative marketing for AT&T Consumer Products, the AT&T business unit that sells and leases telephones, answering machines and other consumer communications products. The agencies will create cooperative marketing programs for more than 100 AT&T retailers across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "Both companies will help strengthen our relationships with retail businesses," said Joanne Joanne is a common given name for females, being a variant of Joanna, the feminine form of John and is derived from the Latin name Johanna and has a hebrew meaning of "God is Gracious" People with the given name Joanne: Dugan Valva Contess is a diversified diversified (di·verˑ·s marketing and communications agency, based in Morristown, N.J. The Media Edge, an affiliate of N.W. Ayer & Partners, is a worldwide leader in media planning and buying. N.W. Ayer & Partners is AT&T's agency of record for brand advertising and for AT&T Consumer Products, including advertising for AT&T Phone Center stores. Ayer will help develop the cooperative marketing program to ensure consistency with AT&T advertising. "Through the partnership with Dugan Valva Contess and The Media Edge, this new AT&T Consumer Products assignment extends Ayer's primary responsibility for brand and product advertising to key retail partners," said Mary Lou Quinlan, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , N.W. Ayer & Partners. The Dugan Valva Contess and The Media Edge alliance were two of six agencies that pitched the business. The Media Edge and Dugan Valva Contess, which have both worked with AT&T Consumer Products on a project-by-project basis in the past, were awarded the business last month. "We're looking forward to working with AT&T on a long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. basis," said Neil Contess, partner, Dugan Valva Contess, "to provide total marketing solutions that deliver the best possible program support for the company's retailers." CONTACT: Angela Cowan Ryan AT&T Consumer Products 201-581-4451 (office) 201-895-4284 (home) or David Bikle AT&T Consumer Products 201-581-3938 (office) 201-871-0104 (home) |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion