AT&T GLOBAL INFORMATION SOLUTIONS ANNOUNCES NEW ATM BRANDING STRATEGY; AT&T Logo To Appear On All Self-Service Products.DAYTON Dayton, city (1990 pop. 182,044), seat of Montgomery co., SW Ohio, on the Great Miami River where it is joined by the Stillwater River; inc. 1805. It is the trade center for a fertile farm area, but is best known for its involvement with industry, invention, and , Ohio--(BUSINESS WIRE)--February 28, 1995--Many Americans will soon begin to see a familiar corporate logo when they go to get cash from an automated teller machine automated teller machine (ATM), device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. (ATM). AT&T Global Information Solutions, the world's leading manufacturer of ATMs and self-service solutions, today announced it will begin using the AT&T brand name on its products. The company, formerly NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. , will replace the NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers brand name on its ATMs and other self-service products with the familiar AT&T globe, effective immediately. "The changing of the ATM brand from NCR to AT&T leverages AT&T's consumer brand awareness, including its increasing awareness in international markets," said John Gray, vice president, Financial Products and Systems Marketing, AT&T Global Information Solutions. "The branding change is a result of extensive global research and feedback from customers, prospects and employees, who expect us to better reflect who we are -- an AT&T company." When the company first announced the name change to AT&T Global Information Solutions in January January: see month. , 1994, the decision was made to continue using the NCR brand on financial products because the NCR brand enjoyed significant equity in the industry. However, several worldwide studies conducted in 1993 and 1994 showed that both U.S. and international customers and prospects recognize the AT&T name and the strengths associated with it. Overwhelmingly, customers and prospects indicated that in the final analysis, the name on the products did not matter as much as quality and reliability. "In all the research we ve done, AT&T is viewed as the more visible brand and is recognized for its research and development efforts," said Gray. "Overall, bankers were positive toward the acquisition of NCR by AT&T and they felt the AT&T brand is more representative of our corporate strategy. For these reasons, we decided our self-service products should carry the AT&T name." AT&T Global Information Solutions is the world's leading manufacturer of ATMs and self-service solutions. In 1994, the company shipped 32,524 self-service systems worldwide. AT&T Global Information Solutions helps its customers better understand and serve their customers by more effectively getting, moving and using information. CONTACT: Chris CHRIS Chemical Hazards Response Information System (US DoD) CHRIS California Historical Resources Information System CHRIS Computerized Human Resources Information System CHRIS Command Human Resources Intelligence System Stellwag AT&T Global Information Solutions wk: 513/445-4178 hm: 513/439-2373 or Dave Bennett Dave Bennett (born July 111959) is an English former football (soccer) player. He is most famous for playing in two FA Cup Finals; 1981 for Manchester City, when he finished on the losing side, and 1987, when he produced a Man of the Match Manning, Selvage selvage - chad & Lee 212/213-7098 |
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