AT&T Employs Predictive Networks' Intelligent Content Delivery Service Within New WorldNet Service i495 Offering.Business/Technology Editors NOTE TO EDITORS: Please note that this is a revised version Revised Version n. A British and American revision of the King James Version of the Bible, completed in 1885. Revised Version Noun of a press release issued July 20, 2000 CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 21, 2000 Service Provides Targeted, Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Advertising, Enabling AT&T To Offer High-Quality Internet Service At A Dramatically Reduced Rate. Predictive Networks, a leading provider of highly targeted, personalized content delivery services See CDN. , today announced a partnership with AT&T (NYSE NYSE See: New York Stock Exchange : T) in which Predictive Networks' intelligent content delivery platform will help fuel AT&T's latest service offering, the AT&T WorldNet(R) Service(SM) i495 version, available shortly through the Microsoft Referral Server process on users' personal computers. Predictive Networks' intelligent content delivery service will bring i495 subscribers important customer service announcements, online advertising and other personalized information that maps directly to their demonstrated interests and preferences, while at the same time protecting their right to privacy and maintaining their anonymity. "We are very pleased to have Predictive Networks supporting our i495 offering in key channels," said Ed Chatlos, AT&T WorldNet vice president and general manager. "Their technology is first-rate and it's one of the reasons why AT&T can bring its world-class Internet service to consumers at the affordable price of only $4.95 per month." The Technology Utilizing advanced artificial intelligence technology and adhering to a 100% opt-in policy, Predictive Networks analyzes subscribers' click-stream data to develop a Digital Silhouette(TM) - an in-depth understanding of each subscriber's individual interests and characteristics, identifiable only by a random, anonymous ID number. Predictive Networks uses Digital Silhouettes to match content and advertising to appropriate subscriber recipients. Once the click-stream data is analyzed it is discarded. As a result, subscribers receive information that appeals to their current needs and interests, without compromising their privacy. "Our technology provides a very powerful platform for service providers," said Mike Skarzynski, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Predictive Networks. "Predictive Networks enables service providers to generate additional revenues through the delivery of well-targeted, unobtrusive content. What's more, we deliver content based on the subscribers' interests and they truly enjoy receiving it." The AT&T WorldNet Service i495 offer that is supported by Predictive Network's technology will soon be available through the Microsoft Referral Server process on users' personal computers. About Predictive Networks Predictive Networks is a leading provider of highly targeted, personalized content delivery services. Its patent-pending artificial intelligence-based technology and network infrastructure make it possible for advertisers and other content providers to reach their desired audiences with unprecedented levels of precision. In delivering its services the Company partners with service providers, enabling them to generate additional revenue by delivering high-value, high-margin services such as e-commerce. Privately-held and backed by Battery Ventures, the Company's service was deployed in April, 2000 and is available to service providers, enterprise organizations and content providers including advertising agencies. Predictive Networks, Inc. is located at 689 Massachusetts Avenue Massachusetts Avenue may refer to:
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. . For more information please call 617-367-4700 or visit the company's web site at www.predictivenetworks.com. About AT&T WorldNet Service AT&T WorldNet(R) Service (http://www.att.net) is one of the leading Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. in the U.S. It provides reliable, easy Internet access See how to access the Internet. across the nation, up to 6 e-mail addresses with up to 60-megabytes of free Web space per e-mail ID, chat, anti-spam service, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , online communities and access to discounted games. AT&T WorldNet Service earned an unprecedented 9 out of 9 A+ scores in Visual Network's Internet BenchMark(TM) survey of Internet Service Providers in June and has earned A+ scores in four or more measurement categories for 14 consecutive months in the same survey. AT&T WorldNet Service was named "Best Buy" in PC World Magazine (March 1999), won PC Magazine's "Editor's Choice" award (April 1999) and was praised as the top ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. in SmartMoney (April 1999). AT&T WorldNet Service consumer software for Windows 95/98/NT Refers to all 32-bit versions of Windows prior to Windows 2000. It implies Windows ME and Windows 2000. It specifically excludes Windows 3.x. See Windows. and Macintosh is available by download free-of-charge from the public AT&T WorldNet Web site (http://www.att.net/). For more information on other AT&T products and services go online to http://www.att.com/. AT&T WorldNet(R) Service is a registered trademark of AT&T. |
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