AT&T EXTENDS ENTERPRISE RENT-A-CAR SATELLITE NETWORK TO UK.MARIETTA, Ga.--(BUSINESS WIRE)--June 6, 1996--AT&T announced today it is helping Enterprise Rent-A-Car, an industry leader with the largest car rental fleet in the US, expand its operations in the UK. AT&T Tridom will supply Enterprise with Very Small Aperture Terminal (communications) Very Small Aperture Terminal - (VSAT) A kind of ground station used to contact a communications satellite such as INMARSAT. (VSAT (Very Small Aperture satellite Terminal) A small earth station for satellite transmission that handles up to 56 Kbits/sec of digital transmission. VSATs that handle the T1 data rate (up to 1.544 Mbits/sec) are called "TSATs. ) satellite technology to enhance the company's data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. between UK sites, its 2,500-location US and Canadian branch network and its US corporate headquarters. The US and Canadian network is also equipped with AT&T Tridom VSATs. Enterprise is using VSAT technology in the UK for its speed advantage in linking new or existing branches to receive high-quality data communications. VSAT equipment usually can be set up and operational within a few days. In addition, the technology offers Enterprise the potential for rapid pan-European growth. "VSAT technology is an important part of our US operations," said Andy Taylor, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Enterprise Rent-A-Car. "Extending its use to the UK was the logical way to ensure fast, easy integration of new branches into our corporate network." Each VSAT site uses a lightweight 1.2 meter diameter dish connected to an indoor transmit/receive unit. The unit serves either a single PC or a number of Point of Sale terminals connected to a local area network. "VSAT technology offers advantages to any international company," said Eileen McNamara-Raisch, president and CEO of AT&T Tridom. "It allows all parts of the business-regardless of country or location-to operate as an integrated whole and provides rapid expansion to new locations." The UK sites connect into the US-based Enterprise Rent-A-Car network through the company's private satellite hubs at its St. Louis, Mo., headquarters. Each site in the Enterprise network can transmit and receive data, including vehicle availability, bookings and online credit card validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. . Transaction details are relayed from a site to the St. Louis data center that has the potential to handle up to 1.5 million transactions per hour. Enterprise Rent-A-Car specializes in renting vehicles to the "hometown home·town n. The town or city of one's birth, rearing, or main residence. Noun 1. hometown - the town (or city) where you grew up or where you have your principal residence; "he never went back to his hometown again" " rental market by 1) placing branches within 15 minutes of about 90 percent of the population in all major US cities; 2) picking up renters at the home, office or repair shop and 3) pricing rental cars as much as 30 percent below airport prices. AT&T Tridom, headquartered in Marietta, Ga., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AT&T. The company develops and markets multi-functional, satellite-based communications products and network services that use VSAT technology to address the diverse, global communications needs of organizations worldwide. CONTACT: AT&T James R. Lowell, 908-221-6148 (office) 908-534-8579 (home) jlowell@attmail.com or AT&T David Thompson There are several men named David Thompson:
dthompson3@attmail .com |
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