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AT&T CruiseCastSM Service to Offer Programming from MTV Networks.


DALLAS -- AT&T Services Inc. and RaySat Broadcasting Corporation today announced the completion of a content deal with MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel.

The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable
, a division of Viacom (NYSE NYSE

See: New York Stock Exchange
: VIA, VIA.B), for selected content to be offered as part of the AT&T CruiseCast(SM) service. Programming included in the deal includes MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 Networks' mobile channels from MTV, COMEDY CENTRAL and Nickelodeon, as well as linear TV channels, The N and NOGGIN nog·gin  
n.
1. A small mug or cup.

2. A unit of liquid measure equal to one quarter of a pint.

3. Slang The human head.



[Origin unknown.
.

"Our recent multiplatform deal with MTVN cements the addition of some of television's most compelling brands on our new AT&T CruiseCast(SM )service," said Rob Thun, senior vice president of content, AT&T Services Inc. "We are thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to have MTV Networks programming to offer to our subscribers."

"Delivering the best channels and programs to in-vehicle viewers of all ages is what AT&T CruiseCast service( )is striving to provide," said Steve Symonds, Executive Vice President of RaySat Broadcasting Corporation. "The content we have licensed from MTV Networks includes some of the most popular programming in the U.S."

"Our audiences want fast and full access to our content whether at home or on the go, and AT&T CruiseCast service gives us an exciting new platform to reach even more of our fans when they're on the road, as well," said Denise Denson, Executive Vice President, Content Distribution and Marketing, MTVN.

AT&T CruiseCast(SM) mobile TV service is the In-Car Entertainment offering that will enable families, commuters, and mobile professionals to watch satellite video channels anywhere in the country. Demonstrated at CES, the world's premier consumer electronics tradeshow, AT&T CruiseCast service will have a robust 22 TV and 20 satellite radio channel line-up that will include a variety of kids and family, documentary, music, comedy, news, and sports programming at launch. AT&T CruiseCast service utilizes a compact, low-profile antenna for use on cars, non-commercial trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The groundbreaking service was developed in collaboration between RaySat[TM], Inc. a leading manufacturer and supplier for the mass market for cost-effective, low-profile satellite antennas that enable communication on the move, and AT&T, the world's premier telecommunications company See telecom company. . RaySat Broadcasting Corporation, a privately held U.S. company, is working with AT&T Business Development to introduce the new product to the marketplace.

AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as Rear Seat Entertainment, Vehicle Audio System etc.

For more information, go to www.cruisecast.com

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation is a privately held U.S. company that has been chartered to introduce Total In-Car Entertainment to the marketplace with the revolutionary AT&T CruiseCast service. Headquartered in Dallas, TX, RaySat Broadcasting Corporation capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV's that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. RaySat Broadcasting Corporation is an affiliate of Vienna, VA-based global satellite-antenna innovator RaySat[TM], Inc., a leading manufacturer and supplier for the mass market of cost-effective, low-profile satellite antennas that enable communication on the move.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT CMT Certified Medical Transcriptionist.

CMT
abbr.
Certified Medical Transcriptionist



CMT

California mastitis test.
, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom atom [Gr.,=uncuttable (indivisible)], basic unit of matter; more properly, the smallest unit of a chemical element having the properties of that element. Structure of the Atom
, GameTrailers and Xfire.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies operating company

A business that engages in transactions with outsiders.
, are the providers of AT&T services in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access See how to access the Internet.  and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators innovators

people who will try new things.


early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
 in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired ad·mire  
v. ad·mired, ad·mir·ing, ad·mires

v.tr.
1. To regard with pleasure, wonder, and approval.

2. To have a high opinion of; esteem or respect.

3.
 Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

[c] 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed Summaries of Web site content that are published in the RSS format for download. See RSS.  at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
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Publication:Business Wire
Date:Jan 26, 2009
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