AT&T College Network sponsors back-to-school game with Interactive Imaginations' Riddler.com web site.NEW YORK--(BUSINESS WIRE)--Sept. 16, 1996--AT&T is putting a new twist on the "three R's" in its new college-student targeted, on-line advertising promotion -- reading, writing and Riddler. Interactive Imaginations, launched a four-month on-line campaign for AT&T today to deliver full-page screen ads to college students across the country through the company's multi-player Riddler game site (www.riddler.com). The campaign's first execution will run for eight weeks and feature full-page screen ads welcoming students back to school. The campaign, which is being designed by Modem Media, will offer the chance to win mountain bikes, laptop computers and other prizes. Scheduled to run through December, the campaign will deliver customized advertising to students at more than 25 targeted colleges, including the University of Missouri-Columbia, MIT MIT - Massachusetts Institute of Technology , University of California-Berkley and others. Students who log on to the Riddler site from other colleges will receive generic full-page ads from AT&T. For the first time, students will be able to access the Riddler game site through a seamless link with AT&T's college network. In addition, students who access Riddler from the AT&T college site will be given the opportunity to test beta versions A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of new Riddler games, including a solitaire solitaire or patience, any card game that can be played by one person. Solitaire is the American name; in England it is known as patience. There are probably more kinds of solitaire than all other card games together. game. Interactive Imaginations' Riddler site launched its multi-player games in the spring. Currently there are more than 150,000 registered players, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. audited company reports. Close to 45 percent of those players are thought to be college students, according to Interactive Imaginations. The company estimates that its advertisers receive close to 1.3 million full-screen impressions, cumulatively, daily. AT&T has been one of the company's leading advertisers, along with Toyota, Snapple, Microsoft and others. Like other ad campaigns on the Riddler site, the AT&T promotion will forsake traditional banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and feature targeted full-screen ads that provide guaranteed click-throughs. "Each Riddler game is `brought to you by' an advertiser that reflects the lifestyle of an individual player -- like college students -- ensuring that the right message is delivered to the right consumer at the right time," says Dan DeSmet, vice president eastern sales at Interactive Imaginations. "By presenting these ads as full screen messages and not banners we can deliver a greater return on Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. dollars," he adds. The advertiser-supported Riddler site features multi-player crossword puzzles and trivia contests The following is a list of trivia contests:
Interactive Imaginations was founded in September 1994 by Michael Paolucci and John Waller John Waller is an American Christian music singer-songwriter. He was the frontman for the band According to John; after the band broke up, he became a worship pastor in Colorado. and was one of the first Internet-oriented companies to be headquartered in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. . The company is privately held and plans to develop a diverse portfolio of entertainment offerings for the World Wide Web. Its Riddler site, the first independent web site built specifically to gain support from national advertisers, pioneered one-to-one marketing on the Web. CONTACT: Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide Ken Kerrigan/Brian Rolfe, 212/704-8155/4559 kkerriga@edelman.com brolfe@edelman.com or Interactive Imaginations Jack Bonanni, 212/598-9455 |
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