AT&T Broadband Names BaseSix e-Marketing Agency of Record.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Nov. 19, 2001 BaseSix, a Boston-based strategic marketing agency, today announced that it has been named the e-marketing agency of record for AT&T Broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). , the nation's largest provider of broadband services See broadband and broadband service provider. . The firm is tasked with developing an integrated online conversion campaign designed to drive customer acquisition for AT&T Broadband's offerings, beginning with its high-speed cable Internet Internet access via the cable companies. There are two kinds of service. One uses a cable modem to connect to a computer, and the other uses an enhanced cable box that provides Internet access directly at the TV. access and digital cable services. This relationship follows a large cable-industry program BaseSix signed in September involving similar online marketing services with cable network HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy . "BaseSix understands the broadband user, and they know how to successfully reach potential customers through a multi-tiered marketing approach," said Kim Partoll, vice president of marketing at AT&T Broadband. "The firm brings a fresh perspective to our online marketing programs, and we believe that they will help us improve customer conversions through our online marketing programs." BaseSix will work closely with AT&T Broadband's marketing team to create an interactive online marketing campaign that will drive visitors to the http://www.attbroadband.com site and convert them to customers. The marketing campaign will leverage the company's national image and local identities using rich media, email, and interactive viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. components. "AT&T Broadband offers advanced communications and entertainment packages, including digital phone, basic, standard and digital video services and high-speed cable Internet services, via its state-of-the-art broadband network. Understanding who their customers are and how they use broadband services is critical to the success of our marketing efforts," said Mark Ranalli, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BaseSix. About BaseSix BaseSix is a strategic marketing agency that partners with clients to help them gain competitive distinction. Located in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , BaseSix offers a unique cross-discipline approach providing clients with fully integrated marketing programs that incorporate solutions that are exceptionally creative, strategically grounded and technically sound. Their solutions are aligned with clients' business goals and focused on measurable results. Additional information can be accessed at http://www.basesix.com. |
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