AT&T Broadband Name Launched in Sacramento and Modesto.

Business Editors/High-Tech Writers

SACRAMENTO, Calif.--(BUSINESS WIRE)--April 2, 2001

As part of an effort to consolidate its service area throughout northern California, AT&T Broadband today unveiled the AT&T brand in Sacramento and Modesto. The move unites AT&T Broadband systems in the region and represents AT&T's effort to provide consumers greater choice and value in its service areas. AT&T completed its acquisition of the former Comcast system in Sacramento on Dec. 31 and former Cable ONE system in Modesto on March 1.

With 16 million customers and a network that passes 28 million homes, AT&T Broadband is the nation's leader in broadband services and a key contributor in the local business community in Sacramento and Modesto. The AT&T brand name now will appear in all aspects of company business including building signs, service trucks, employee uniforms and advertisements. Also effective today, customers calling former Comcast and Cable ONE offices will be greeted with, "Thanks for calling AT&T Broadband, formerly Comcast (or Cable ONE)."

"This transition represents a new era for broadband consumers in Sacramento and Modesto," said Jeff Harkman, senior vice president, AT&T Broadband. "We offer consumers cutting-edge technology backed by a long-standing tradition of quality and value associated with the AT&T name. AT&T Broadband looks forward to providing consumers in Sacramento and Modesto with the latest technologies and offering a variety of quality choices."

The brand launch will introduce customers to the AT&T brand names of service packages which include AT&T Cable, AT&T Digital Cable and AT&T@Home. Although product names and packaging will change, customers should not expect significant changes to the content of their products, bills or customer service as a direct result of the brand transition.

With the recent acquisition of the Sacramento and Modesto systems, AT&T Broadband now has a contiguous footprint throughout central California that provides service to nearly one million customers. Other central California cities included in the AT&T Broadband service area are Chico, Davis, Fresno, Grass Valley, Los Banos, Merced, Oroville, Placerville, Sonora, Stockton, Tracy, Visalia and Yuba City.

"AT&T is very excited about bringing this cluster of markets together under one new region that is based in Sacramento," Harkman said. "Launching the AT&T name in Sacramento and Modesto helps fulfills our clustering strategy of operating closely aligned systems that can provide better customer service, technical support and product offerings."

AT&T Broadband's network passes by 515,000 homes in Sacramento County and Roseville and provides video service to more than 285,000 subscribers. AT&T Broadband also offers Digital Cable and AT&T@Home to customers in Sacramento County. In Modesto and Oakdale, the network passes by 81,000 homes and provides analog cable TV service to 57,000 customers. The company has more than 500 employees in the Sacramento area and 100 employees in Modesto.

AT&T Broadband, a business unit of AT&T, is the nation's largest broadband services company, providing analog and digital television entertainment services to about 16 million customers across the nation. The company also provides advanced services, such as high-speed cable Internet services and competitive local phone service. AT&T Corp. (NYSE:T) is the world's leader in telecommunications services and technology.