AT&T Broadband Expected to Maintain Its Wide Lead in Digital Set-Top Box Deployments in 2001; TechTrends Study Reveals Set-Top Box Strategies of Leading Cable Operators.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Nov. 28, 2000 A recent study by TechTrends, Inc. has determined that by year-end 2001, AT&T Broadband will possess an installed base of digital set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. that is 77% greater than any other North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. cable operator. The study, entitled "Digital Cable Set-Top Boxes: North American Deployments in 2000-2001," forecasts that during this period, AT&T (NYSE NYSE See: New York Stock Exchange :T) will deploy 3.5 million units of Motorola's DCT-2000, accounting for nearly 60% of AT&T's deployed set-top boxes. In fact, TechTrends expects 7 other leading North American cable operators to deploy a large number of DCT-2000s by the end of 2001. As a result, this model will remain the most widely deployed digital set-top box, with nearly three times the market share of its nearest competitor. Year-End 2001: Five MSOs Claim More Than Three-Fourths of Digital Set-Top Box Installed Base -- AT&T Broadband 26% -- Comcast Corporation 15% -- Time Warner Cable 14% -- Adelphia Communications 12% -- Charter Communications 10% The study also discusses how the emergence of leading consumer electronics companies, such as Philips (NYSE:PHG), Sony (NYSE:SNE SNe Supernovae (astronomy) SNE Sony Corporation (stock symbol) SNE Syndicat National de l'edition (French Publisher's Association) SNE Society for Nutrition Education ), Pioneer (NYSE:PIO PIO Public Information Office PIO Public Information Officer PIO Port Installed Option (automotive) PIO Programmed Input/Output PIO Person of Indian Origin ) and Panasonic, are expected to radically alter the competitive and distribution landscape for digital cable set-top boxes. During the next year, cable operators will begin to adopt new customer acquisition strategies, such as establishing a retail presence. Many operators will supplement their existing relationships with Motorola (NYSE:MOT) and Scientific-Atlanta (NYSE:SFA See sales force automation. SFA - Sales Force Automation ) by partnering with leading consumer electronics manufacturers who have strong brand recognition, retail distribution and compatible home entertainment devices. About the Study "Digital Cable Set-Top Boxes: North American Deployments in 2000-2001" examines the year-to-year growth of digital cable set-top box deployments by North America's 12 leading cable operators. In addition to discussing digital cable services and set-top box features, the study provides current estimates and 2001 forecasts for installed base and market share, segmented by set-top box model, manufacturer and cable operator. Published in October 2000, this report is available now for $495. About TechTrends, Inc. TechTrends, Inc. is a global provider of market intelligence and strategic business reports, focusing on the convergence of the Internet and the consumer electronics industry. The company's research and consulting activities address three key themes - Interactive Television, The Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. and The Digital Home. Within these areas, TechTrends evaluates critical technology, market and consumer issues for digital set-top boxes, TV-based e-commerce, satellite and cable TV, video-on-demand, personal TV, interactive gaming, handheld PCs  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and , Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. , Web phones and home networking. For more information, please visit http://www.techtrends.net/reports.html or call Todd D. Wiener at 617-621-1552. |
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