AT&T Broadband Brand Replaces MediaOne in Southern California.Business Editors EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--Aug. 23, 2000 Company Will Aggressively Roll-Out New Services Throughout Old MediaOne Service Areas Affecting Nearly 900,000 California Customers AT&T Broadband today unveiled a new AT&T brand in the greater Los Angeles area The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California, United States. There are two "official" definitions—the Los Angeles metropolitan area consisting only of the Los Angeles and Orange supported by an aggressive and informative advertising Informative advertising is when advertising is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation. and marketing campaign. In California, more than 900,000 customers will be affected by the change. Cable system service areas affected include Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Stockton and Fresno in California; Atlanta; Boston; Cleveland; Jacksonville and South Florida; Richmond, VA. and St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , MN. AT&T completed its acquisition of MediaOne on June 15. The consolidated company makes AT&T Broadband the nation's leader in broadband services and a key participant in the powerful Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, business community. The move unites AT&T Broadband systems across the country under one name representing AT&T's effort to provide consumers greater choice and value in its service areas. New Name In support of its new name, AT&T advertising will be experienced on radio and on-air television spots plus various newspaper and TV listing guide print ads as well as direct mail pieces to nearly 900,000 homes. AT&T Broadband hopes to clearly establish its new value to customers and the communities it serves. During the next several weeks, the AT&T brand name will begin to appear in all aspects of company business from building signage to service trucks, and employee uniforms to advertising. Effective today, customers calling former MediaOne offices will be greeted by representatives answering "AT&T Broadband, formerly MediaOne." New Services Under new leadership at system and regional levels headed by Teresa Elder, President, Broadband West, customers will be offered a wide array of exciting new broadband products. The first new offering is AT&T Digital Cable, the new digital cable television service that enhances the home entertainment experience by offering an additional 152 channels of improved picture and sound quality, including a full range of Spanish-language programming. AT&T Digital Cable is now available in the Southern California service areas of Westchester, Hollywood, Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Westside, Downey, Bell Gardens, Bellflower, La Mirada La Mirada (lä mĭrä`də), city (1990 pop. 40,452), Los Angeles co., S Calif.; inc. 1960. La Mirada derives from the Spanish for "the view," referring to the panoramic view of the surrounding valleys from atop the city's hills. , Lynwood, Maywood, Paramount, Santa Fe Springs Santa Fe Springs, city (1990 pop. 15,520), Los Angeles co., SW Calif., inc. 1957. The city lies in an oil and natural gas region and has diversified manufacturing. , and Athens. Customers will be introduced to the AT&T brand names of service packages as well, including AT&T Cable (formerly MediaOne NexTV), AT&T Digital Cable (formerly MediaOne Digital NexTV), AT&T Digital Phone (formerly MediaOne Digital Telephone Services) and AT&T Road Runner road runner: see cuckoo. Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner (formerly known as MediaOne Road Runner). New Community Programs In addition to the local name change, AT&T Broadband plans to invest significantly in the existing MediaOne Cable in the Classroom program. This program involves making a high-speed Internet See broadband. connection available to every school in its service areas as well as free guides and curricula to accompany the free video cable connection allowing access to hundreds of hours of commercially free educational programming. More programs will also be made available in some communities and information on these can be found at the AT&T Web page, www.att.com/community. "I'm personally very excited about this transition," said AT&T Broadband President Teresa Elder. "Now all of our customers will become Broadband consumers with access to cutting-edge technology backed by AT&T's longstanding tradition of quality, innovation and value. AT&T is responsible for inventing many of the key technologies that have created the whole telecommunications industry. Furthermore, we are fully committed to providing a truly world-class service that will result in total customer satisfaction." The majority of network upgrades are expected to be complete by the end of 2001. About AT&T Broadband AT&T Broadband, a business unit of AT&T, is the nation's largest broadband services company, providing analog and digital television entertainment services to about 16 million customers across the nation. The company also provides advanced services, such as high-speed cable Internet services and competitive local phone service. AT&T Corp. (NYSE NYSE See: New York Stock Exchange :T) is the world's leader in telecommunications services and technology. |
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