AT&T BROADBAND TO LAUNCH VIDEO ON DEMAND WITH DIVA SERVICE TO BEGIN IN ATLANTA, FOLLOWED BY LOS ANGELES, THE BAY AREA AND PITTSBURGH.AT&T Broadband and DIVA will launch video-on-demand services to AT&T Digital Cable customers in the San Francisco Bay area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Pittsburgh, the companies said today. Initial markets will include several communities in the East Bay area of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern ; Westchester and Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. in greater Los Angeles; and Aliquippa, Baden, Carnegie and McKeesrock in metropolitan Pittsburgh. AT&T expects to launch the service in these communities during the coming months. AT&T Broadband intends to use DIVA's turnkey solution for headend equipment, software and content for commercial deployment in these new markets, as it is in its initial deployment in Atlanta. AT&T Digital Cable customers in the selected communities will be able to choose from hundreds of video titles, start their selections at whatever time is convenient for them, as well as be able to pause, rewind re·wind tr.v. re·wound , re·wind·ing, re·winds 1. To wind again or anew. 2. To reverse the winding of (recording tape or camera film). n. 1. The act or process of rewinding. , or fast forward the movie, all through their current digital set-top boxes and remote control. VOD See video-on-demand. VoD - video on demand pricing will be similar to current pay-per-view pricing on AT&T Digital Cable. "Adding the choice, convenience, and viewer control of interactive video on demand to AT&T Broadband's incredible lineup of digital channels is very exciting -- both in terms of customer value and moving the industry forward. There is a lot of talk these days about the future of interactive television, but VOD is here now," said Henk Hanselaar, president and chief executive officer of DIVA. "While deploying our technology commercially the past three years, we have seen the hardware and software costs come down significantly from the industry's earlier trials. Now we're seeing VOD help drive penetration of digital cable and generate incremental revenue. We are very proud to be working with the nation's number one broadband provider to bring all the compelling features of VOD to its customers." Terms of the deal were not disclosed. |
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