AT&T Announces Single, Simple New Service That Combines Best of Both Worlds - Internet Access and Long Distance; With Every Call and Click, AT&T 7/7 Offer is a Sure Winner for Consumers.Business/Technology Editors BASKING RIDGE, N.J.--(BUSINESS WIRE)--Feb. 5, 2001 National TV campaign begins today. AT&T today announced a single, simple new service that combines the best of both worlds - Internet access See how to access the Internet. and long distance. The AT&T 7/7 Offer(sm), as the new combination is called, gives consumers unlimited access to the Internet via AT&T WorldNet (R) Service and a 24/7 rate of just seven cents a minute on state-to-state long distance calls they make from home. The new plan has no time limits on Internet access and no minimum-usage requirements for long distance. It comes with a monthly fee of $7, and charges will be combined on a single bill, the company said. "The AT&T 7/7 Offer gives consumers a great value on two award-winning services in one powerful package. With every call and click, it is a sure winner for consumers," said Howard E. McNally, co-president of AT&T Consumer. "By combining the best of both worlds - Internet access and long distance -- we are confident that the AT&T 7/7 Offer will help us attract new AT&T WorldNet subscribers and strengthen relationships with our current long distance customers. "This terrific new offer also helps us set the stage for an exciting future, which is just around the corner, in which today's categories - voice, data, and video - blend as consumers use all technologies with the same intuitive ease to reach the important people in their lives." A key component of the AT&T 7/7 Offer, AT&T WorldNet Service was ranked #1 in overall customer satisfaction among the largest national subscription Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs), according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the J.D. Power and Associates 2000 National ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. Online Residential Customer Satisfaction Study(sm). And, the company's residential long distance service ranked #1 in customer satisfaction among high-volume users, according to the J. D. Power and Associates J.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts independent and unbiased surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to restaurants. 2000 Residential Long Distance Customer Satisfaction Study. AT&T WorldNet Service combines fast, reliable Internet access with a number of attractive, customer-friendly features including: - Unlimited Internet access with no monthly maximum hours - Six e-mail IDs - Personal Web page space - Online communities and chat - E-mail screener to eliminate junk email - Child safety software - Online customer support - Navigation bar that links the customer to popular sites and provides offers and advertising tailored to the customer's preferences whenever he or she is online. A new TV campaign on the AT&T 7/7 Offer launches tonight. Developed jointly by Young & Rubicam and Impiric, the campaign continues the "Boundless" theme AT&T unveiled in its advertising during the 2000 Summer Olympics. The new spot features a series of morphing Transforming one image into another; for example, a car into a tiger. The term comes from metamorphosis. Morphing programs work by marking prominent points, such as tips and corners, of the before and after images. images including, among others, a ball of clay, birds, the Birds, The Hitchcock film in which birds turn on the human race and terrorize a town. [Am. Cinema: Halliwell, 51] See : Birds number 7, a PC, a phone, and a rocket ship rocket ship n. A spacecraft powered and propelled by rockets. . The rapid transformations we see are meant to convey the dynamic possibilities the AT&T 7/7 Offer. Consumers can order the AT&T 7/7 Offer by calling toll-free 1-800 223-9000. Additional information is available at www.att.com. AT&T Corp. (www.att.com) is among the world's premier voice, video and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. companies. With annual revenues of more than $62 billion and 160,000 employees, AT&T provides services to customers worldwide. Backed by the research and development capabilities of AT&T Labs, the company runs the world's largest, most sophisticated communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. and has one of the largest digital wireless networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The company is a leading supplier of data and Internet services for businesses and offers outsourcing, consulting and networking-integration to large businesses. Through its recent cable acquisitions, AT&T delivers broadband video, voice and data services to customers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Internationally, Concert, the AT&T/BT Global Venture, serves the communications needs of multinational companies and international carriers worldwide. The foregoing are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T's control, that could cause actual results to differ materially from such statements. For a more detailed description of the factors that could cause such a difference, please see AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This information is presented solely to provide additional information to further understand the results of |
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