AT&T AND TATA SIGN AGREEMENT TO BRING ADVANCED CONSUMER PRODUCTS TO INDIA.PARSIPPANY, N.J.--(BUSINESS WIRE)--Jan. 17, 1995--AT&T and Tata Keltron Limited, a Tata Company, today anounced an agreement to market a wide range of consumer telecommunications products and to manufacture select models of telephones for the Indian market. Under the terms of the agreement, Tata Keltron will market a variety of products, including cordless telephones A cordless telephone or portable telephone is a telephone with a wireless handset which communicates via radio waves with a base station connected to a fixed telephone line (POTS) and can only be operated near (typically within 100 meters or 328 ft from) its base station , fax machines, feature telephones, and telephone answering systems under the AT&T brand. The plan also calls for Tata to manufacture one of AT&T's telephone models. AT&T Consumer Products has received more than 15 quality and service awards, including Sears' "Source of the Year" distinction. The agreement was signed by Mr. Vijay K. Gupta, managing director, Tata Telecom Limited, and director, Tata Keltron Limited, and Ms. Ooi Lay Yong, managing director, Asia/Pacific Region, AT&T Consumer Products. The products will be available immediately in selected metropolitan cities and state capitals and nationwide by mid-1995. "We are delighted to bring Indian consumers a wide range of consumer products from AT&T," said Mr. Vijay Gupta. "AT&T's technology and our distributor network and strong sales force make this alliance unique." "The launch of the latest range of AT&T consumer products in India further underscores our commitment to bring the most advanced technology and products to the country," said Yong. "This is excellent news for consumers in India, who will now benefit from world-class technology and an alliance that will give them more choices than ever before." Tata Keltron Ltd. (Tatafone), established in 1987 by Tata, is a leading manufacturer of telephone instruments, with more than one million telephones already in the marketplace. Tatafone has the unique distinction of being the only telephone supplier in India to win a category "A" supplier certificate from the India Department of Telecommunications because of the high quality of its phones. Tatafone R&D facilities at Madras Madras. 1 State and former province, India: see Tamil Nadu. 2 City, India: see Chennai. helped the company launch a range of new products comparable both in quality and aesthetics to the best in the world. Its wide product range now includes a number of pulse-tone switchable phones, feature phones, compact phones and cordless phones. By starting an exclusive telecom showroon called "Tatafone Centre", Tatafone has provided a new concept in telecom equipment retailing. AT&T already has two manufacturing joint ventures with Tata, with AT&T Switching Systems Switching systems (communications) The assemblies of switching and control devices provided so that any station in a communications system may be connected as desired with any other station. (India) Pvt. Ltd. for manufacture of 5ESS (1) (Electronic Switching System) A large-scale computer from Lucent used to route telephone calls in a telephone company office. The 5ESS is a Class 5 central office switch, and the 4ESS is a Class 4 tandem office switch. Switching Systems; and with Trans India Network Systems Ltd. for manufacture of Transmission Systems. AT&T also has a joint venture to manufacture fiber optic cables Noun 1. fiber optic cable - a cable made of optical fibers that can transmit large amounts of information at the speed of light fibre optic cable transmission line, cable, line - a conductor for transmitting electrical or optical signals or electric power , AT&T Finolex Fibre Optic Cables Noun 1. fibre optic cable - a cable made of optical fibers that can transmit large amounts of information at the speed of light fiber optic cable transmission line, cable, line - a conductor for transmitting electrical or optical signals or electric power Ltd. AT&T has provided international long-distance services through the Department of Telecommunications in India A large population, low telephony penetration levels, and rise in consumer income and spend owing to strong economic growth have contributed to making India the fastest growing telecom market in the world. for more than 25 years. AT&T has distribution, sales, research and development, software development and other business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets in India, which are offered through AT&T Global Business Communications Systems and AT&T Global Information Solutions. AT&T, a global communications and computer company, was recently awarded the Deming Award in Japan, the Taiwan National Quality Award, and its third Malcolm Baldrige National Quality Award The Malcolm Baldrige National Quality Award is given by the United States National Institute of Standards and Technology. Through the actions of the National Productivity Advisory Committee chaired by Jack Grayson, it was established by the Malcolm Baldrige National Quality in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . AT&T operates the world's biggest and most advanced long distance network, handling 175 million voice, data and video calls every day. The company provides communications services and products, as well as network equipment and computer systems, to businesses, consumers, telecommunications service providers A Telecommunications Service Provider or TSP is a type of Communications Service Provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless companies. and government agencies worldwide. AT&T Bell Laboratories is the world's foremost research and development institution. With revenues of US$70 billion, AT&T has a major presence in Asia/Pacific, with more than 16,000 employees regionwide. CONTACT: Angela Cowan Ryan AT&T Consumer Products 201-581-4451 (home) 201-895-4284 (office) or Virat Bhatia AT&T India 91-11-331 0513 (office) 92-11-462 6032 (home) |
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