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AT&T's a2b music to Present Its Innovative Online Music Delivery System at MIDEM'99.


NEW YORK--(BUSINESS WIRE)--Jan. 19, 1999--

Demonstrates the future of downloadable music

in Cannes, Jan. 24-28, 1999

At stand 5.20 at this year's MIDEM, the European music industry's annual conference, AT&T's a2b music(sm) will introduce to the European marketplace its Internet-based music delivery platform, one that is designed to service the new era of online digital music distribution.

a2b music is the exclusive provider of AT&T Labs technologies for fast and secure Internet delivery of digital audio.

The company is also working with leading record labels -- Atlantic Records Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
, Capitol and Virgin among them -- and music retailers such as Tower Records and Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names.  to develop a range of online promotional strategies made possible using these technologies.

During the event, a2b music will be demonstrating its proprietary music player application, which allows consumers to listen to downloaded music locally. a2b music's encoding system compresses audio files at 11:1, for very fast downloads with no perceptible loss of quality. The resulting file format incorporates an additional encryption layer that can guarantee licensees of the technology secure distribution of their content.

"The emergence of the Internet as a viable marketing and retailing tool for the music industry is driving the need for a standard for downloadable audio file format An audio file format is a container format for storing audio data on a computer system.

The general approach towards storing digital audio is to sample the audio voltage (which on playback, would correspond to a certain position of the membrane in a speaker) of the
. At a2b music we have focused our attention on the security aspect of digital downloading, because it is only by protecting content that artists, record companies, music retailers and publishers can benefit from the huge growth of Internet delivered revenues," said Larry Miller, a2b music's chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

About a2b music

a2b music, an Internet marketing and technology company, is leading the music industry in innovative uses of secure digital audio distribution. a2b music enables clients to leverage unique Internet opportunities to create customized in-store and online retail sales and marketing promotions. As the exclusive provider of AT&T Labs technologies for Internet delivery of secure digital music, a2b music also makes its compression, mastering and security software available through a licensing program. AT&T and a2b music are founding members of the Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the  (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five ) Forum, which will create a voluntary digital music security specification.

Since its launch in November of 1997, a2b music has been selected to create cross-media promotions for recording artists such as Aerosmith, Bonnie Raitt, Tori Amos, Willie Nelson, Garbage, Lenny Kravitz, Counting Crows, The Verve Pipe, Dave Stewart, Joe Walsh, SWV SWV Sisters With Voices (Singing Group)
SWV Sisters With Voices (R&B Group)
SWV Something Weird Video (DVD supplier)
SWV Square Wave Voltammetry
, Rocket From The Crypt Rocket From the Crypt was an American rock band led by John Reis, formed in 1990 in San Diego, California and disbanded in 2005. Of Reis' many musical endeavors, Rocket From the Crypt were the most successful and most internationally recognized.  and Gravity Kills. a2b music customers include Almo Sounds, Atlantic Records, BMG, Camelot Music, Capitol Records, Dreamworks, Fairwest Direct Inc., Geffen Records, Interscope Records, N2K's Music Boulevard, RCA Records, Tower Records, Trans World Entertainment, TVT Records, Virgin Records and the Rock and Roll Hall of Fame The Rock and Roll Hall of Fame and Museum is a museum in Cleveland, Ohio, United States, dedicated to recording the history of some of the best-known and most influential artists, producers, and other people who have in some major way influenced the music industry, particularly in  and Museum, which uses a2b music's platform to power a digital archive of 27,000 CD-quality songs.

NOTE TO EDITOR: At MIDEM, a2b music will be making major news announcements regarding a new version of its player and a deal with a major UK-based retailer and band. Larry Miller will also be participating in the "Shopping on the Net" conference session, Monday, Jan. 25, 16.00-17.30.

a2b music is a registered service mark of AT&T Corp.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 19, 1999
Words:531
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