AT&T'S a2b music Debuts Innovative High Tech Direct to Consumer Marketing for Bonnie Raitt.NEW YORK--(BUSINESS WIRE)--June 24, 1998-- AT&T Technology Used In First Ever Super Enhanced CD-ROM See CD Extra. Tower Records To Bundle Bonus Disc with Grammy Award The Grammy Awards (originally called the Gramophone Awards) are presented annually by the National Academy of Recording Arts and Sciences of the United States for outstanding achievements in the record industry. The current President of the Academy is Neil Portnow. Winning Singer's Latest Full Length LP a2b music(SM), AT&T's innovative online music delivery system, has developed the technology for a new "super enhanced" CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). . For the first time ever, an enhanced CD-ROM will give music marketers the ability to seamlessly retrieve consumer data via the Internet from fans who buy Bonnie Raitt's new Capitol Records Capitol Records is a major United States-based record label, owned by EMI, located in Hollywood, California. Its headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine. LP, Fundamental, at any Tower Records location, both online and off-line. The limited edition CD-ROM, which includes three bonus Bonnie Raitt Bonnie Lynn Raitt (born November 8, 1949) is a nine-time Grammy award-winning American blues singer-songwriter and guitarist who was born in Burbank, California, the daughter of Broadway musical star John Raitt. songs, interviews, bio, music video ("One Belief Away") and the a2b music digital player (needed to unlock the extra tracks) will be specially packaged with copies of the full-length CD. When the end user mouse clicks an icon to play the bonus tracks (which are embedded on the CD-ROM and do not require a download) he is given an a2b music digital key via the Internet to unlock the song licenses for an unlimited number of plays. The customer's user data is at that point instantly collected for retrieval by the record company for future direct-to-consumer marketing efforts, thus providing music marketers their first Internet gateway for one-to-one sales and promotions. The three songs included on the bonus CD-ROM are "Feels Like Home" with Randy Newman; "Cold, Cold, Cold" with Little Feat; and "I'm Gonna Move to the Outskirts of Town" with Ruth Brown. Since June 15, the bonus package has been available at any Tower Records location in the US, online at the Tower Records Web Site (http://www.towerrecords.com/), at America Online (Keyword: Tower), the Tower Records toll-free hotline (1-800/648-4844), and at Tower's retail booths at Bonnie Raitt dates on the upcoming Lilith Fair Tour. Raitt, one of the first major recording artists to embrace multimedia and digital technologies early on, said "These songs are not only something extra special for my fans but will also turn them on to the great musicians who performed on these tracks with me. They're all music legends in their own right and good friends of mine as well." a2b music COO Larry Miller said "Capitol Records and Tower Records are the first to employ this innovative new technology-enabled marketing tool to promote a multi-platinum recording artist. In this unique promotion audio, video, the Internet and retail elements have been bundled with AT&T's technology to provide value for the fans and invaluable consumer data to the label in what could prove to be one of the most important developments in the future of music marketing." The Bonnie Raitt "super enhanced" CD-ROM campaign comes on the heels of a2b music's involvement with of highly visible and successful multimedia promotions involving recording artists such as Tori Amos, Lenny Kravitz, Rocket From The Crypt Rocket From the Crypt was an American rock band led by John Reis, formed in 1990 in San Diego, California and disbanded in 2005. Of Reis' many musical endeavors, Rocket From the Crypt were the most successful and most internationally recognized. and Gravity Kills. a2b music customers include Atlantic Records, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Entertainment, Virgin Records, EMI/Capitol Records, RCA Records, Interscope Records, TVT Records, N2K's Music Boulevard, Camelot Records, Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names. and the Rock & Roll Hall of Fame and Museum, which uses a2b music's platform to power a digital archive of 27,000 CD-quality songs. Utilizing new technology developed by AT&T Labs, a2b music (http://www.a2bmusic.com) has quickly become the new industry standard for the direct Internet delivery of music since its launch in November of 1997. Co-founded by Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Larry Miller and Chief Technical Officer Howie Singer, a2b music provides the highest sound quality, as well as the fastest and most secure system that protects against digital piracy available today. CONTACT: a2b music, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Wayne Rosso, 212/387-7700 e-mail: wayne@paradigmmusic.com |
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