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ASPSecure And Massive Media Announce Strategic Partnership For Digital Rights Management Solutions.


Business/Technology Editors

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
 and SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--June 19, 2000

Partnership Enables Entertainment and

Advertising Firms to Conduct Multi-party Trusted Digital Commerce

ASPSecure and Massive Media Group, Inc. today announced that they have entered into a strategic partnership to develop and deliver products and services to the entertainment and advertising markets incorporating Digital Rights Management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) capabilities. The companies intend to provide trusted digital commerce solutions based partly on InterTrust Technologies InterTrust Technologies Corporation was founded by Victor Shear in 1990 to develop and market technologies for digital rights management (DRM). Its initial public offering (IPO) was in November 1999. It was purchased by Sony and Philips in November 2002.  Corporation's (Nasdaq: ITRU) MetaTrust(TM) Utility that enable parties to define rules governing the authorized use of any kind of digital information and to have those rules enforced whenever and wherever use takes place.

Precisely because of the immense and growing distribution capacity of the Internet, unauthorized use, theft of digital assets, and piracy, let alone unintentional disclosure and the actions of disgruntled dis·grun·tle  
tr.v. dis·grun·tled, dis·grun·tling, dis·grun·tles
To make discontented.



[dis- + gruntle, to grumble (from Middle English gruntelen; see
 employees, are crucial concerns to the entertainment and advertising industries. With workforce collaboration such an important factor in today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002.  environment, especially in areas such as film and television production and ad creation, ideas are, of course, the golden commodity. A single misdirected email with a screenplay attached or containing a campaign concept could spell the difference between success and failure in the entertainment and advertising worlds.

To address these pervasive threats to commerce and intellectual property, one of the first applications to be offered though this partnership is ASPSecure's TrustData(TM) Secure email. Using this product, companies will be able to communicate internally and over the Internet with full confidence that their valuable ideas and digital assets will only be used by authorized recipients and in authorized ways. TrustData Secure email and attachments can only be read by the intended recipients, and any rules regarding copying, printing, and modification are rigorously enforced. In conjunction with the email system, biometric authentication See biometrics.  may also be incorporated into the communications process where even higher levels of trust and security are required. Biometric authentication, including such techniques as fingerprint fingerprint, an impression of the underside of the end of a finger or thumb, used for identification because the arrangement of ridges in any fingerprint is thought to be unique and permanent with each person (no two persons having the same prints have ever been  verification, retinal scans A retinal scan is a biometric technique that uses the unique patterns on a person's retina to identify them. It is not to be confused with another ocular-based technology, iris recognition.  and voice recognition technology, will be available from both companies as part of ASPSecure's TrustData(TM) family of DRM products.

In its most basic form, sending trusted email means you have the ability to put text, attachments, and rules governing use into a cryptographically secure DigiBox(TM) container. Using a standard e-mail application and other DRM components, valuable digital information will be persistently protected from unauthorized use. The DRM solutions offered by Massive Media and ASPSecure combine these capabilities regardless of where digital information may reside or how it was delivered.

"The ability to manage transactions - starting with email and continuing to rich entertainment media - through protection of intellectual property, confidential communications CONFIDENTIAL COMMUNICATIONS, evidence. Whatever is communicated professedly by a client to his counsel, solicitor, or attorney, is considered as a confidential communication.
     2.
 and secure revenue streams are essential to the continued success of the digital revolution," said Howard Weitzman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Massive Media. "By teaming with ASPSecure, Massive Media can provide our entertainment and advertising clients with the means to conduct digital commerce in a secure, trusted environment."

"We are excited about our strategic partnership with Massive Media. Each member has a unique perspective in the entertainment and advertising arena, and all are recognized and well respected in the industry," said Larry McArthur, chairman and CEO of ASPSecure. "The ASPSecure/Massive Media team can provide the ability for clients to continually control and protect their digital assets and confidential communications on a global basis through and beyond the Internet."

Massive Media

Massive Media is a technology company focused on providing a digital commerce solution featuring digital rights management enabled applications and services focused on the entertainment and advertising industries. The company's global headquarters are located at 2425 Olympic Boulevard Olympic Boulevard may mean:
  • Olympic Boulevard (Los Angeles) a major arterial in Los Angeles.
  • Olympic Boulevard (Melbourne) an inner city road in Melbourne, formerly a part of Swan Street.
, Suite 4050 West, Santa Monica, California For other uses, see Santa Monica (disambiguation).
Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north,
, 90404. The company's web address is www.massivemedia.com.

ASPSecure

ASPSecure offers custom designed Digital Rights Management (DRM) software products and services to the rapidly growing Application Service Providers (ASP) and enterprise markets. Based on InterTrust's (Nasdaq:ITRU) DRM technology, ASPSecure provides integration services and training as well as usage and financial clearing services to its customers, their content providers, suppliers, and to their customers.

ASPSecure specializes in ASP integration and e-business opportunities. The company's approach enables persistent protection of digital information online or offline, usage and time-based billing, improved customer transactions and data privacy, customer-to-customer superdistribution, and access to the global MetaTrust Utility financial and usage clearing network. ASPSecure is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . The company's web address is www.ASPSecure.com.

TrustData is a registered trademark of ASPSecure. InterTrust is a registered trademark of InterTrust Technologies Corporation, and the InterTrust logo, MetaTrust, MetaTrust Utility and DigiBox are trademarks of InterTrust Technologies Corporation, all of which may or may not be used in certain jurisdictions. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 19, 2000
Words:785
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