ASP News Review Features FutureLink in First ASP Case Study "FutureLink: Building the Information Utility".CALGARY, Alberta--(BUSINESS WIRE)--May 6, 1999-- Visit FutureLink's Web site at www.futurelink.net/aspnews for Detailed Report FutureLink Distribution Corp. (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: FLNK FLNK Fully Associated Link ) is pleased to announce the publisher of ASP News Review, Farleit Limited, has selected FutureLink as the first application service provider to be featured in a series of case studies to be released in 1999. The full text of this report can also be accessed at the ASP News Review Web site at www.aspnews.com. "FutureLink is one of the founding pioneers of the application service provider (ASP) industry. It enthusiastically promotes a vision of computing computing - computer as a utility service, available as simply, cost-effectively and universally as water, power and telephony," said the report's author Phil Wainewright, founder and managing editor of ASP News Review. "Its championing of the utility model of computing makes it an especially appropriate subject to kick off our series of ASP case studies," he added. ASP News Review is a specialist newsletter and complementary Web site which tracks and analyses the developing worldwide application service providers industry. "I am happy to see that an objective view of our direction, strategy and market position is positive," said Cameron Chell, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FutureLink. "Mr. Wainewright has established himself as a leader in this industry. ASPNews.com is the defacto "industry newsletter" and is held in high regard. We are pleased that ASPNews.com's first case study is on FutureLink." "FutureLink's ambition is to fulfil ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. a longstanding dream of information technologists: the creation of a utility model of computing which makes IT available cheaply, freely and without barriers to the widest possible constituency," Wainewright wrote in the report. "As it develops the competencies and infrastructure for distributing ASP services through channel partners, the realization of that long-term vision of utility computing (1) Pay-per-usage processing provided by a service organization that uses its own computers and facilities. Customers access the computers via a private network or over the Internet and are charged according to how much computing time they use, such as CPU seconds, minutes or hours. provision will finally begin to take shape," he concluded. Excerpts from the report follow: "Barring unforeseen obstacles, an on-line interactive computer service, provided commercially by an information utility, may be as commonplace by 2000 AD as telephone service is today." - Martin Greenberger, writing in The Atlantic Monthly, May 1964 It seems appropriate that the first in an occasional series of reports highlighting individual application service providers should have as its subject a company that describes itself as "The World's First Computer Utility Company". As the publisher of ASP News Review, Farleit Limited has dedicated all of its resources over the past six months to tracking the emergence of a new class of computing services provider. These application service providers (ASPs) take a particular slice of computing - such as an accounting application or a project management package - and deliver it to users across an Internet or telecoms connection as a packaged, ready-to-use resource. In doing so, they appear finally to fulfil the vision first outlined a third of a century ago by Greenberger, a computer scientist at the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, . It was a vision of computing delivered across the wire at the flick of the switch, just as predictably and effortlessly ef·fort·less adj. Calling for, requiring, or showing little or no effort. See Synonyms at easy. ef fort·less·ly adv. as we already receive electricity, telecoms and water. Market Background New technologies and practices in information technology (IT) during the 1990s have created the conditions today for the emergence of a new approach to computing. This new approach spares users the pain and expense of developing and operating their own computing infrastructure. Instead, it lets users access computing resources which have already been set up at a convenient network location, and which are operated and maintained by teams of skilled, experienced specialists. These computing resources take various forms. Many users access different resources from different providers, as well as continuing to maintain some in-house resources of their own. Those they source from outside are known as application services See ASP and Web services. , and the third-party specialists who operate and supply them have become known as application service providers (ASPs). Three strands of application services Application services have emerged from three separate developments in IT in the late 1990s. Despite the very different origins of these three phenomena, they are all converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. on a single model. Each of them offers online application services on a subscription basis. This is either as part of a lease arrangement, which spreads the initial cost across monthly payments for a three- or five-year period, or as a monthly pay-as-you-go rental scheme. Market potential Although the application services market is relatively young and undefined, and thus all but impossible to size with any precision, there is a consensus among analysts that it is growing at high speed. (a) In the report Packaged Apps Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , published January 1997, Cambridge MA-based Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
ASP technology platforms The advent of application services has been enabled by the development of server-based network computing Storing and/or running applications in servers in a network. See cloud computing and network computer. . This allows Windows PCs An x86-based computer that runs some version of Windows. See x86 and Windows. , terminals and web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
There are various components to the technology. The ability to run applications so that they continue to perform well in a wide area network environment is vital. Under-the-cover capabilities, which deal with issues such as security, manageability and system performance are also crucially important. One of the reasons customers turn to ASPs is to benefit from service levels that are higher than those they can achieve on their own resources. ASPs have to operate an infrastructure that meets high standards of security and reliability. Anatomy of an ASP Successful operation as an ASP depends on a formidable mix of qualities. The business must have the contract management and applications support skills of an IT provider; the network and data center management expertise of a full-service enterprise ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. ; and the online instincts of a portal operator. Best practice among ASPs appears to highlight the following issues: Focussed business model, product selection and vendor relationships, infrastructure investment and management, financing, skills base and service level contract management. Company strategy FutureLink markets itself as "The World's First Utility Computing Company", emphasizing the theme in its marketing materials with pictures of a light switch, a phone socket and a heating thermostat thermostat, automatic device that regulates temperature in an enclosed area by controlling heating or refrigerating systems. It is commonly connected to one of these systems, turning it on or off in order to maintain a predetermined temperature. , alongside a computer screen and keyboard. This portrays a powerful image of where the company wants to be. Its ultimate aim is be a leading computing utility supplier of application services to small and mid-size businesses (10 to 10,000 employees), with a reach throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and perhaps globally. That vision is led by company founder and CEO Cameron Chell, who is driven by a personal conviction that computing should be universally available, rather than creating a society of information 'haves' and 'have-nots'. He believes that a computer utility model which uses low-cost client access devices and which delivers service on a pay-per-use basis is the best way of opening out access to computing as widely as possible. Channel to Market To date, FutureLink has delivered application services direct to users. This is normal in the early stages of a new technology wave, when the pioneers have no choice but to take the concept to market and prove it themselves. In the future, it aims to step back from direct customer relationships. It will create an Internet-based distribution channel for its services, and market them through partner networks. There are two principal channels available IT resellers and ISPs. In both cases, FutureLink will provide the infrastructure and expertise to support such offerings, effectively providing its proven ASP architecture as an application service to its channel partners, enabling them to concentrate on their core competence Core competence Primary area of expertise. Narrowly defined fields or tasks at which a company or business excels. Primary areas of specialty. of IT enablement or Internet connectivity. This channel vision begins to bring a new dimension to the computer utility imagery. As FutureLink falls back into the background behind its intended channel partners, it becomes more and more analogous analogous /anal·o·gous/ (ah-nal´ah-gus) resembling or similar in some respects, as in function or appearance, but not in origin or development. a·nal·o·gous adj. to a power station, pumping out robust, reliable services into the network, for conversion at downstream transformers into usable slices of computing. Alliances FutureLink has built strong partnerships with vendors and providers, most notably Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , which acknowledges its role as a leading ASP pioneer. It also maintains close links with other influential companies such as Microsoft and UUNet. Relationships with application software vendors are also important for ASPs. FutureLink has followed a policy of building co-operative alliances with the vendors it has partnered with, including Great Plains Software, Onyx onyx (ŏn`ĭks), variety of cryptocrystalline quartz, differing from agate only in that the bands of which it is composed are parallel and regular. and others. Its practice of working with and supporting vendor channel partners is an effective strategy for building long-term relationships. Product development and implementation The final element in the picture is the ability to prepare and bring to market application services that meet the needs of prospective customers in a compelling, cost effective and reliable manner. In FutureLink's case, its evolution has led it to develop a set of application services skills that are at more of an infrastructure level than it perhaps originally expected. It has come to understand that the ability to support and deliver applications remotely is itself an application service that can be packaged and marketed. It has therefore chosen to develop its skills and competencies at this level, and will offer those services to systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. and other service providers as a platform for hosting and outsourcing a variety of applications. Its ability to offer this level of service is rooted in its own experience in developing application hosting and rental solutions, supported by the strength of its relationships with major vendors such as Citrix, Microsoft and others. About the Publisher ASP News Review is the flagship publication of Farleit Limited, a London, UK-based publishing venture which aims to combine traditional values Traditional values refer to those beliefs, moral codes, and mores that are passed down from generation to generation within a culture, subculture or community. Since the late 1970s in the U.S. of information publishing and analysis with the best of the opportunities offered by Internet technologies and the World Wide Web. The title is recognized as the premier independent source of news and analysis about the emerging online business application services industry. Leading providers and vendors subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; the monthly newsletter, while the free-access aspnews.com Web site is a popular source of information both for the ASP industry and for its prospective customers. About FutureLink Based in Calgary, Alberta, FutureLink, "The Computer Utility Company," is a founder of the Application Services Provider (ASP) industry. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Inc., this industry is projected to reach $20 billion by 2001. FutureLink provides small and mid-sized businesses (10-1,000 employees) with off-site, Internet-based computing, allowing subscribers to escape hardware/software upgrade cycles, precisely control total cost of technology ownership and focus on their core businesses. FutureLink's expertise in application hosting, IT outsourcing, business practices consulting, and software development enables the company to offer an all-inclusive, trouble-free service at a predictable price. FutureLink offers computer and information service as transparently and reliably as today's utilities deliver electricity, water and telephone services. For more information, contact FutureLink toll-free at (877) 216-6001; e-mail: sales@futurelink.net; or visit the FutureLink Web site at http://www.futurelink.net. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. and comments in this news release are made pursuant to safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Securities Exchange Act of 1934. Such statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc , among other things, the prospects for the companies to complete the transaction and enhance operating results, are necessary subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the company from time to time with the Securities and Exchange Commission in the future. |
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