ASOS and Marisota Top Greenlight's Integrated Search Report for the Fashion Retail Sector.LONDON -- Greenlight, the UK's leading independent search marketing agency has released its first quarterly integrated research for the fashion retail sector. Each report consists of paid search as well as natural search analysis, to offer a fully integrated analysis. The report determines the most visible fashion retail websites in Google natural and paid search results and covers Q3 2009. This latest research is based on more than 7.5 million searches that took place between June and August 2009 for fashion retail. The searches were categorised Adj. 1. categorised - arranged into categories categorized classified - arranged into classes into terms for men's fashion, women's fashion, generic fashion terms and generic product terms. This data was then used to rank the most visible brands on page 1 of Google's search results. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Greenlight's report, the most visible websites in natural search results during July 2009 were Asos.com, Debenhams.com and Houseoffraser.co.uk, achieving 51%, 30% and 30% visibility respectively. The agency's natural search league table shows that only 14 sites were visible to more than 10% of the searches in July 2009. Greenlight's research analysed the 1100 most popular generic keywords for fashion retail. Out of those, the two terms 'dresses' and 'women's dresses' accounted for 15% and 12% of searches respectively in July 2009. Of the top 10 websites, two brands were purely online retailers - ASOS and Goddiva - while the others were multi-channel retailers. The paid search section of the report determines an advertiser's share of voice based on how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 120 keywords in July 2009. Marisota was the most visible advertiser in paid search reaching 25% share of voice, achieved largely by effective bidding on 60 of the 120 analysed in Greenlight's report at an average ad position of five. Second and third positions were achieved by Bonprixsecure.com and jacamo.co.uk with 22% and 20% visibility respectively. Only 14 brands in the paid search league table of top advertisers also featured in the league table for natural search. Greenlight currently produces quarterly research reports cover a broad cross section of industries including insurance, gaming, car hire, retail banking, travel and white and brown goods amongst others. The complete fashion market sector report is available at: http://www.greenlightsearch.com/sectorreports/fashionretail.html Notes to editors Greenlight is the UK's largest independent search engine marketing agency specialising in all search marketing disciplines including search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , paid search management, SEM training, consultancy and search marketing technology. Founded in 2001 by Warren Cowan (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ) the agency is headquartered in London with an office in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Using both natural and paid search, Greenlight focuses on improving client positioning and website visibility across the top search engines, to drive qualified traffic to its clients' websites. Greenlight is an award winning agency, ranking in the Deloitte Technology Fast 50 2009 for the second year running and 14th in The Sunday Times Tech Track 2009, making it Britain's fastest growing digital marketing agency. The agency's client roster includes FTSE FTSE A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times. Notes: The FTSE is similar to Standard & Poor's in the United States. , NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on and NYSE NYSE See: New York Stock Exchange listed companies listed company n → compañía cotizable listed company n → société cotée en Bourse listed company list n → as well as charitable organisations and government bodies. It works with top interactive agencies, SME's and global brands across vertical markets as diverse as publishing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , retail, travel, property and entertainment. Additional Information Other sector reports include the Greenlight search marketing retail banking market sector report. Greenlight Search scoops IDM (1) See identity management. (2) (Integrated Device Manufacturer) A company that performs every step of the chip-making process, including design, manufacture, test and packaging. Examples of IDMs are Intel, AMD, Motorola, IBM, TI and Lucent. award for Best Use of Search Engine Marketing Greenlight Search on Crunchbase Greenlight, Warren Cowan, CEO on iMedia Connection |
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