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ASICS TIGER CORPORATION IMPROVES OVERSEAS PRODUCTION WITH INTERNATIONAL SOURCING OFFICE

 ASICS TIGER CORPORATION IMPROVES OVERSEAS PRODUCTION
 WITH INTERNATIONAL SOURCING OFFICE
 FOUNTAIN VALLEY, Calif., May 18 /PRNewswire/ -- To closely monitor its overseas sourcing activities and boost production quality and timeliness, ASICS TIGER Corporation has opened its first international sourcing office. Located in Jakarta, Indonesia, this office will be responsible for the production and commercialization of ASICS athletic footwear in Indonesia.
 To supervise this international effort, ASICS has transferred sourcing and production manager Bradley Long. Long will be joined by three team members from ASICS TIGER Corporation's parent company ASICS Corporation Japan.
 "Because ASICS heavily relies on Indonesia for more than 24 percent of its footwear production, this international extension is crucial to ASICS continual development efforts," says Dennis Di Dominicis, ASICS senior director, footwear division.
 "ASICS believes that a local presence in Indonesia will help produce a higher quality of product, while offering direct technical expertise to production factories."
 One of Long's primary goals will be to create more timely and accurate footwear production and delivery schedules.
 A graduate of the University of Oregon, Long has more than 13 years of experience in the sporting goods industry. Prior to ASICS, Long worked for four years at Brenco Enterprises Inc., in addition to Avia International Inc. and NIKE Inc.
 ASICS TIGER Corporation, with more than 40 years of sporting goods manufacturing experience, offers a full line of athletic shoes, sports apparel, accessories and sunglasses. ASICS shoe line includes high- quality. technologically advanced footwear for running, cross training, racing, basketball, wrestling, volleyball, gymnastics, baseball/softball, walking and youth. ASICS also offers a progressive, high-performance ski apparel line featuring advanced fabrics and styling. ASICS products are available at many specialty retailers and chain stores throughout the United States.
 -0- 5/18/92
 /CONTACT: Nancy Larsen of ASICS TIGER, 714-962-7654, ext. 632/ CO: ASICS TIGER Corporation ST: California IN: TEX SU:


KJ-EH -- LA031 -- 1452 05/18/92 15:37 EDT
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Publication:PR Newswire
Date:May 18, 1992
Words:315
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