ASI and Television.Com To Launch Virtual Preview House; Virtual Preview House will Deliver Online Evaluations of Television Programs and Commercials.Business/Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--Sept. 18, 2000 A joint announcement was made today by ASI ASI, n See Anxiety Sensitivity Index. Entertainment and television.com that broadcast and cable networks, Hollywood studios, advertisers, and new media providers will soon be able to access the next generation of television research via a new online preview house. The Virtual Preview House will be created through an ASI Entertainment and television.com partnership. Virtual Preview House will reside on television.com, a new television portal that provides viewers with a gateway to the television of today and tomorrow. Viewers will watch Internet streams of programs, commercials, and promos and provide evaluations. ASI will also introduce its new Virtual Dial, a mouse-driven device that collects viewers' moment-to-moment response to what they are viewing. The Virtual Preview House will combine the benefits of Internet tracking and online technology with the research skills and experience of ASI, a forty-year-old company that has pioneered new methods of testing television programming and advertising. "This is the natural next step in ASI's evolutionary process to better understand viewers," said Bill Taylor, ASI's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Virtual Preview House takes advantage of the Internet by integrating the best elements of our in-home research methodology with ASI's traditional theater-based testing." "ASI has an exceptional depth of knowledge and experience in understanding television viewers," said Larry Namer, television.com's CEO. "With ASI and other network television partners joining us, television.com will find new ways to use the Internet as a tool to help viewers easily find and organize their viewing choices in the age of new television." Paul Lenburg, ASI's Chief Consultant and veteran researcher, said, "If in the `60s, `70s and `80s, ASI's original Preview House - the 400 seat testing theater in Hollywood - was considered the gold standard, Virtual Preview House is the logical addition to ASI's current platinum standard services." Lenburg added, "On-line research must meet the high standards of scientific sampling, otherwise you end up with a lot of meaningless man-on-the-street opinions; Virtual Preview House will raise the bar for on-line research validity in televisual media." Launched in mid-August, television.com is a Web portal See portal. dedicated to helping viewers better navigate the dense television programming environment. To date, television.com has signed over 50 broadcast and cable networks as partners and streams previews of their programming over the Web to enable better viewer decision-making. The portal also provides access to other Internet content providers See content provider. and has a section (TV2K) dedicated to the next generation of television, addressing digital, interactive, and enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content and convergence. About ASI Entertainment: For nearly 40 years, ASI Entertainment has led the vanguard of advancing custom research and consulting for televisual media. It has pioneered the development of new and innovative methodologies for measuring and evaluating audience response. As an example, in July ASI announced the formation of the National In-Home TV Lab in conjunction with TiVo and Nielsen Media Research to study Personal Video Recorders See DVR. (PVR's). ASI's clients include nearly all the broadcast and cable networks, the Hollywood studios, independent program producers and many new media companies. ASI is headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, with offices in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of area. ASI is a member of the Media Advisors International family of companies. www.asientertainment.com About television.com: In either directly providing users the television content they seek, or connecting them to it, television.com is the definitive Internet destination for all things television-related. From buying tee-shirts from your favorite show, to finding out more about HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , to testing your trivia skills against other "I Love Lucy I Love Lucy is a television situation comedy, starring Lucille Ball and Desi Arnaz, also featuring Vivian Vance and William Frawley. The series originally ran from October 15, 1951, to May 6, 1957, on CBS (181 episodes, including the "lost" Christmas episode and original " fans, television.com covers the world of television past, present and future. The Company was formed in 1999 by Steeplechase steeplechase Either of two distinct sporting events: (1) a horse race over a closed course with obstacles, including hedges and walls; or (2) a footrace of 3,000 m over hurdles and a water jump. Media Inc. and Marketvision Direct, Inc. and is led by E! Entertainment Television, Inc. founder, Larry Namer, and Viacom and E! programming executive, Rick Portin. www.television.com |
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