ASI UNVEILS NEW LINE OF MOBILE FORM FACTOR NOTEBOOKS.
ASI has been supplying BTO notebook solutions to system integrators, and VARS who sell the products under their own brands for the past six years. As an early adopter and innovator in this market segment ASI has partnered with Intel and other manufactures on several mobile initiatives to help enable the channel. With industry leading technical expertise, ISO 9001 integration, extended warranty programs including 24x7 support, ASI has emerged as a leader with in this segment and built a successful business model around mobile solutions.
"Intel's latest mobile form factor specification represents an exciting new direction for notebooks as it introduces new specification standards for the key components including the case, motherboard, and LCD panel. This significant change creates an opportunity for other manufactures to develop products as well as implement strategies specific to the mobile market which gives system integrators greater flexibility in design, product features, and service options," said Kent Tibbils, ASI VP of Marketing. "The interest in the form factor specification has been beyond expectations as integrators recognize the potential of being able to enhance their service capability related to notebooks since they have greater access to spare parts that adhere to a specific specification. This ultimately gives them the ability to differentiate their brand and compete on value rather than price," Tibbils added.
ASI will offer fully integrated products as well as bare bone solutions utilizing Intel's family of mobile motherboards, Antec's chassis, and LCD panels from Chilin as well as Viewsonic. Resellers can now leverage the quality reputation of these brands along with the relationship they have with their client base to build greater product value similar to what they offer around desktop products. In addition ASI will offer a full complement of warranty services to go hand-in-hand with those provided by the RC2 component partners.
"Intel's latest mobile form factor specification represents another step in the development of the mobile ecosystem as it creates opportunity for the entire supply chain," said Tom Rampone, Intel's vice president for Sales and Marketing Group and general manager of Channel Platforms Group. "ASI's experience working with multiple suppliers who have different business models to ultimately bring solutions to the channel will contribute to the success of this latest initiative and we look forward to their involvement."
California-based ASI has been a leader in the distribution of IT products for over 20 years and also offers custom integration on notebooks, desktops, servers, and NAS systems. Founded in 1987, the company has rapidly grown to become the partner of choice for over 20,000 VARs throughout North America. ASI offers an extensive line of products, components and services, and also provides ISO 9001 compliant system integration and value-add contract assembly. Experienced technical support team, knowledgeable sales, dynamic marketing, and innovative management have helped the company achieve an impressive $1.5 billion in sales.
For more information, visit http://www.asipartner.com or call 1-800-2000-ASI or 510/354-0690.
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|Publication:||PC Business Products|
|Date:||Sep 1, 2008|
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