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ASHLAND OIL EDUCATION CAMPAIGN FEATURES PARENT POWER PUBLICATION

 ASHLAND OIL EDUCATION CAMPAIGN FEATURES PARENT POWER PUBLICATION
 BLOOMINGTON, Minn., Oct. 6 /PRNewswire/ -- The essential role of parents in a student's academic success is the cornerstone of a new corporate education campaign announced today by Ashland Oil, Inc. (NYSE: ASH)
 "One of the most vital roles a parent has, and one that has perhaps the greatest impact, is to support and encourage a child's educational accomplishments," said Robert Hardman, regional vice president of SuperAmerica, a subsidiary of Ashland Oil. "The interest and involvement often shown by parents in the early elementary grades need to be extended throughout a student's high school career."
 Broadcast and print advertisements now appearing in Minnesota, Ohio, Kentucky and West Virginia tell parents: "You have the power to improve our children's education ... and our future."
 However, Ashland Oil's new campaign does more than encourage parents to get involved. A free newsletter, Parent Power, has been created as a tool to help everyone learn how to make a difference in a child's education. "We call the newsletter Parent Power," Hardman said. "However, the information in it will be useful to anyone wanting to help improve a child's education, such as grandparents or neighbors. We are stressing the community spirit of adults working together for the benefit of students."
 Three issues of the newsletter will be printed during the 1992-1993 academic year to anyone requesting them. For a free subscription, call 1-800-238-3400 (24 hours a day). The newsletter is offered by Ashland Oil in partnership with Scholastic, Inc., which produces more classroom materials than any other company in the English-speaking world and is America's largest publisher of magazines for teachers.
 The newsletter features practical educational activities and ways to get involved at home, as well as ways to communicate more effectively with teachers and school administrators. A few of the tips are: call your child's teacher; stop by and introduce yourself to school office personnel; create a homework contract with your child; and help make a connection between curriculum topics, daily homework and the workplace.
 "Ashland Oil's new Parent Power campaign addresses one of the most needed elements in education today," said Robert Astrup, president of the Minnesota Education Association. "When parents are interested and actively involved in their child's learning, it makes a difference. The child benefits from a team effort -- the teacher, student and parent working as a unit."
 The emphasis on parents this year is a natural one for Ashland Oil and SuperAmerica, Hardman explained. "The 1992-93 school year marks the 10th year in which Ashland Oil's corporate regional advertising has promoted quality education and the fifth year it has been in Minnesota. Emphasis has ranged from general support of all levels of education -- including teacher appreciation -- to business-education partnerships. Now, with parents, we have formed a solid circle of learning -- teacher, student, parent and business community."
 SuperAmerica operates 637 gasoline/convenience stores in 17 states primarily in the Upper Midwest and Ohio River Valley.
 Ashland Oil, Inc. is a diversified energy corporation engaged in petroleum refining, transportation and marketing; retail gasoline marketing; motor oil marketing; chemicals; coal; highway construction; and oil and gas exploration and production.
 -0- 10/6/92
 /CONTACT: Bob Owen of Ashland Oil, Inc., 606-329-3586/
 (ASH) CO: Ashland Oil, Inc.; SuperAmerica; Minnesota Education Association ST: Minnesota IN: OIL SU:


CD -- PG009 -- 7083 10/06/92 12:36 EDT
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Date:Oct 6, 1992
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