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ASE Announces Milestone Shipment of 100 Million Bluetooth Chips.


SANTA CLARA, Calif. -- Advanced Semiconductor Engineering Incorporated (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. ) (TAIEX TAIEX Technical Assistance Information Exchange Office (EU)
TAIEX Technical Assistance Information Service
:2311) (NYSE NYSE

See: New York Stock Exchange
:ASX ASX

See: Australian Stock Exchange
), the world's largest semiconductor packaging and test company, announced today that it has assembled, tested, and shipped over 100 million Bluetooth chips for CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center.  (LSE LSE - Language Sensitive Editor :CSR.L).

CSR, the global leader in Bluetooth technology, has experienced exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear.  in the Bluetooth market, and as of December 2004, it had captured 45% market share, an increase of 23% over 2003. CSR's share of design wins also continues to be the highest across all applications, with the company providing Bluetooth chips for 55% of all mobile phone handsets, 85% of all mobile phone headsets, and 83% of all laptop computers. According to IC Insights, the Bluetooth chipset segment of the total wireless networking market is forecasted to grow from $580 million to $1.5 billion over the 2004-2008 time period. IC Insights also believes that the ASP of a Bluetooth chipset in 2008 will be about one quarter of the price in 2002, fuelling wider-spread adoption.

The semiconductor supply chain process of probe, assembly, and test for the Bluetooth chips took place between ASE's Chung Li and Kaohsiung facilities, with substrate materials also supplied from manufacturing lines strategically located within these two sites. The recent fire incident at ASE Chung Li had little impact on CSR's Bluetooth chip shipment as ASE was quickly able to relocate and remobilize its entire manufacturing efforts at its Kaohsiung facility. This move prevented CSR's Bluetooth chip production lines from being adversely impacted. Immediately following the incident, ASE executed strong recovery plans, which have successfully sought to minimize the impact of the fire on all its customers.

"The recent fire incident at ASE's Chung Li facility had limited impact on the delivery of CSR's Bluetooth chips, due to ASE's extremely efficient redeployment re·de·ploy  
tr.v. re·de·ployed, re·de·ploy·ing, re·de·ploys
1. To move (military forces) from one combat zone to another.

2.
 of manpower, material, and equipment to alternative facilities," mentioned John Hodgson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CSR. "Our team has been working closely with ASE for over five years and recognize the company for having excellent semiconductor assembly and test solutions, backed by a superior customer service and support organization. We look forward to continuing this relationship as we collaborate on advanced packaging technologies for our leading-edge Bluetooth chips."

"We have enjoyed a long-standing partnership with CSR and are delighted to be part of a major milestone in the company's history," said Dr Tien Wu, President of ASE Americas, Europe, ASE (U.S.), Inc. He added, "ASE has a strong appreciation for CSR's excellent supplier relationship management, and is fully committed to providing CSR with our complete support, particularly in respect of the recent event at our Chung Li facility. As the Bluetooth market continues to thrive, CSR can rely on ASE's technology partnership to meet emerging next-generation Bluetooth requirements."

About CSR

CSR plc (Cambridge Silicon Radio) is a leading provider of single-chip radio devices for short-range wireless communication. CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Nokia, Dell, Panasonic, Sharp, Motorola, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products.

CSR is now producing its fourth generation BlueCore devices to support the recently released Enhanced Data Rate standard. In November 2004 CSR announced the first single chip IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11a, b, g embedded solution specifically targeting the mobile phone and consumer electronics markets.

CSR has its headquarters in Cambridge, UK, and offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan; Aalborg, Denmark; and Lund, Sweden.

About ASE Group

The ASE Group is the world's largest provider of independent semiconductor manufacturing services in assembly and test. As a global leader geared towards meeting the industry's ever growing needs for faster, smaller and higher performance chips, the Group develops and offers a wide portfolio of technology and solutions including IC test program design, front-end engineering test, wafer probe, wafer bump, substrate design and supply, wafer level package, flip chip, system-in-package, final test and electronic manufacturing services through Universal Scientific Industrial Co Ltd, a member of the ASE Group. The Group generated sales revenues of $2.45 billion in 2004 and employs over 30,000 people worldwide. For more information about the ASE Group, visit www.aseglobal.com.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 24, 2005
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