ASC and Topdown Forge New Strategic Alliance; Topdown to handle Marketing and Sales; ASC to focus on Research and Development.Business/Technology Editors NASHUA and WINDHAM, N.H.--(BUSINESS WIRE)--May 25, 2000 Electronic design automation (EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. ) software providers Alternative System Concepts, Inc. and Topdown Design See top-down design. Solutions, Inc. today announced a strategic alliance under which Topdown will market, sell, and support ASC's products for high-level electronic design. Effective immediately, Topdown will act as ASC's exclusive representative for all marketing and sales functions internationally. ASC ASC Ambulatory surgery center, see there distribution channels will remain, and will be supported and further developed by Topdown. Existing Topdown channels may also offer ASC products. EDA Tool Developer Gains Veteran Marketers Since 1990, ASC has specialized in innovative solutions for designers using hardware description languages (language) Hardware Description Language - (HDL) A kind of language used for the conceptual design of integrated circuits. Examples are VHDL and Verilog. (HDLs) to develop system-on-chip (SOC) designs and other complex electronic products. The company's product line includes HDL (Hardware Description Language) A language used to describe the functions of an electronic circuit for documentation, simulation or logic synthesis (or all three). Although many proprietary HDLs have been developed, Verilog and VHDL are the major standards. translators for both directions between VHDL (VHSIC Hardware Description Language) A hardware description language (HDL) used to design electronic systems at the component, board and system level. VHDL allows models to be developed at a very high level of abstraction. and Verilog, plus emerging behavioral-level power optimization and future XML-based tools. The new alliance allows ASC to focus on its strengths in advanced technology research and product development, while increasing its visibility and revenue through the experienced EDA sales professionals at Topdown. "Customers tell us our tools are `best in class,' but we need to do a much better job of getting the word out," said Jake Karrfalt, president and chief executive officer of ASC. "Partnering with Topdown frees us to do the R&D we enjoy the most while simultaneously making our solutions known by and available to a much broader base of users." EDA Sales Expert Gains Complementary Products Topdown has a long history of serving the needs of the HDL-based design community. The company began in 1991 as the primary distributor for Model Technology's pioneering VHDL simulator. Years of intimate experience with HDL training and support eventually led Topdown to develop the simulation acceleration and intellectual property protection technologies it offers today. The complementary ASC tools will join these current Topdown products, giving the company a broad portfolio of competitive design solutions. Both firms expect to further benefit through the association of their respective R&D efforts. "We're proud and excited to be partnering with ASC," said Art Pisani, president of Topdown. "Their technology reputation is broad and well-deserved, and we think that the new Topdown/ASC team will prove to be very successful in delivering superior EDA solutions." ASC and Topdown Team Up at DAC See D/A converter and discretionary access control. DAC - Digital to Analog Converter At the upcoming Design Automation Conference (June 5 - 9 in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ), Topdown will demonstrate current ASC products in the ASC booth (number 4721), while ASC representatives will discuss imminent new technologies in the same booth. Private meetings can be scheduled at www.ascinc.com. ASC also makes its DAC Vendor Presentation on Monday at 10:40 in Room 404. ASC and Topdown are both headquartered near Boston in southern New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). . |
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