ASB Holding Company Announces Name Change of Subsidiary to American Bank of New Jersey.

BLOOMFIELD, N.J. -- ASB Holding Company (OTC Electronic Bulletin Board "ASBH"), a financial institution holding company (the "Company") announced that its wholly-owned subsidiary has changed its name from "American Savings Bank of NJ" to "American Bank of New Jersey." The name change went into effect the beginning of April 2005.

American Bank of New Jersey is a federally chartered stock savings bank which conducts business from its main office in Bloomfield, New Jersey and one branch office in Cedar Grove, New Jersey. The Bank expects to open an additional branch office in Verona, New Jersey in approximately late 2005.

The Bank was originally chartered by the State of New Jersey in 1919 as "American-Polish Building & Loan Association of Bloomfield." After several name and charter changes, the Bank converted to a federally-chartered savings bank under the name of "American Savings Bank of NJ" in 1995. The Company, which is in the Mutual Holding Company form of organization, went public in October 2003 through the sale of 30% of its outstanding stock. Since then, the Company has operated as a public company registered with the SEC. Joseph Kliminski, President of the Company and CEO of the Bank, noted that "the name change more appropriately reflects the current nature of our business. During the past few years, the Company has significantly changed from approximately $258 million in total assets and $20.2 million of total equity at year ended September 30, 2001 to approximately $431.5 million in total assets and $38.6 million of stockholders' equity at December 31, 2004. Historically, American obtained funds primarily through savings accounts and certificates of deposits and originated home mortgages. We now offer a complete line of deposit and loan products to individuals and businesses, and an increasing percentage of our lending relates to commercial real estate and business, in addition to residential real estate. The new name reflects our current business as a full-service community bank."

Seventy percent of the stock of the Company is owned by American Savings, MHC, a federal mutual holding company (the "MHC"). The Company's common stock is traded on the OTC Bulletin Board under the symbol "ASBH."