Printer Friendly
The Free Library
14,504,020 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

ASAE Prima Award Association Management.


ASAE ASAE American Society of Association Executives
ASAE American Society of Agricultural Engineers (Society for Engineering in Agricultural, Food, and Biological Systems)
ASAE Alkali-Sulfite-Anthraquinone-Ethanol
 recognizes excellence in marketing to associations.

Standing out in the crowd, making an immediate and lasting impression with your marketing efforts, is no easy trick. Ironically, our sometimes jaded reactions to these efforts are the consequence of being the targets of some of the best marketing the corporate world has to offer. We, the marketing recipients, begin to grade on a curve, developing higher expectations with every new wave of higher-quality marketing. Yet even in this privileged arena, every so often a message stands out for its creativity and novel approach. To highlight those exceptional marketing efforts, ASAE developed the PRIMA Prima® Cardiology A laser guide wire system for treating occluded coronary arteries by excimer laser ablation, indicated when mechanical guide wire and other treatment modalities have failed  Awards--Promoting and Recognizing Innovation in Marketing to Associations. From direct mail brochures to sophisticated videos, this year's award winners test the limits of creativity and offer solutions designed to gain attention and serve the customer.

Direct Mail Campaign

Hotels and conference centers

First place Swissotel Atlanta Swatch Direct Mail

CVBs and convention centers

First place Greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region.  Convention and Visitors Bureau/Boston Complex Rockport Direct Mail Program (Rockport Shoes)

Other products and services

First place Affinity Partners, Inc. The Golden Egg

Multimedia Marketing Campaign

Hotels and conference centers

First place Swissotel North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Book Swissotel

Other products and services

First place Seabury & Smith Capabilities Brochure, Convention Booth, 'Sports' Advertisement, Preconvention Mailer Agency: Henry J. Kaufman & Associates

One-Time Promotional Campaign

CVBs and convention centers

First place Tampa/Hillsborough Convention and Visitors Association National Coalition of Black Meeting Planners

Hotels and conference centers

First place Associated Luxury Hotels, Inc. ALHI ALHI American Leisure Holdings Inc  All-Star Team

Print Advertising

Hotels and conference centers

First place Washington Hilton and Towers A Small Group Shouldn't Feel That Way Agency: Weitzman/Livingston/Dym

CVBs and convention centers

First place Singapore International Convention and Exhibition Centre The Centre of Asia

Other products and services

First place Crestar Bank Smith Bucklin Testimonial

Newsletters

Hotels and conference centers

First place Omni Shoreham Hotel The Shoreham Hotel is a hotel in Northwest Washington, D.C., owned by Omni Hotels. It is located at the intersection of Connecticut Avenue and Calvert Street. Built in 1930, the building was designed by Waddy Butler Wood.  Good News

CVBs and convention centers

First place San Diego Convention Center Corporation The San Diego Convention Center Corporation is a non-profit public corporation that owns and maintains the San Diego Convention Center and the San Diego Concourse. Its subsidiary, San Diego Theaters, Inc., manages the San Diego City Theater.  Panorama Agency: Franklin Stoorza

Other products and services

First place Association Response Services Association Direct

Collateral Materials

Hotels and conference centers

First place Sheraton New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Hotel and Towers/Sheraton Manhattan Hotel Convention Brochures and Companion Meeting Facilities Brochures

CVBs and convention centers

First place Singapore International Convention and Exhibition Centre The Centre of Asia

Other products and services

First place TransNational Communications Choosing a Long-Distance Benefit Program

Audiovisuals

CVBs and convention centers

First place Hong Kong Convention and Exhibition Centre Coordinates:

The Hong Kong Convention and Exhibition Centre (Traditional Chinese:
 Where The Action Is

Other products and services

First place Total Audio Visual Services, Inc. Special Services, The Sequel

Direct Mail Campaign

Hotels and conference centers

Second place Washington, D.C. Renaissance Hotel Grand Renaissance Direct Mail Piece Agency: Siddall, Matus, & Coughter, Inc.

Third place The Grove Park Inn The Grove Park Inn is a historic resort hotel on the western slope of Sunset Mountain in Asheville, North Carolina. Listed on the National Register of Historic Places, the hotel is an important example of the Arts and Crafts style. It also features a modern day spa addition.  Resort Entry: Rock Mailing/Kim Webb--It and Me

Multimedia Marketing Campaign Other products and services

Second place Affinity Partners, Inc. Industry Survey

Third place Aspen Systems Corporation Association Services Entry: Can Do

CVBS and convention centers

Second place San Diego Convention Center Corporation Entry: Knife, Fork and Spoon Campaign Agency: Franklin Stoorza

Other products and services

Second place Armfield, Harrison & Thomas, Inc.

Third place Affinity Partners, Inc. Entry: The Next Three Minutes "Three Minutes" is the 46th episode of Lost. It is the twenty-second episode of the second season. The episode was directed by Stephen Williams, and written by Edward Kitsis and Adam Horowitz. It first aired on May 17, 2006 on ABC.  

One-Time Promotional Campaign Hotels and conference centers

Second place ITT ITT Initial Teacher Training (UK)
ITT I Think That
ITT Invitation To Tender
ITT Individual Time Trial (professional cycling)
ITT Intention-To-Treat
ITT In This Thread (forums) 
 Sheraton Corporation Look Inside For Your Chance Agency: Wells, Rich, and Greene

Third place New York Hilton & Towers Entry: Miracle on 34th Street Miracle on 34th Street

film featuring benevolent old gentleman named Kris Kringle. [Am. Cinema: Halliwell, 493]

See : Christmas


Miracle on 34th Street

Santa Claus comes to New York. [Am.
 Agency: Taylor-Gordon and Company

CVBs and convention centers

Second place Portland/Oregon Visitors Association Entry: Martell Announcement Agency: Borders, Perrin, and Norrander

Third place Hong Kong Convention and Exhibition Centre Entry: Christmas Campaign Agency: The Ball WCRS WCRS West Coast Radar System  Partnership

Print Advertising Hotels and conference centers

Second place Swissotel Atlanta Entry: Catering-Palate

Third place Opryland Hotel Entry: Phase IV Spread Agency: Ericson Marketing Communications

CVBs and convention centers

Second place Fort Worth Convention and Visitors Bureau Entry: West and The Rest Agency: Witherspoon Advertising

Third place Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida.  Entry: Orlando's Newest Art Form Richard Sibley Associates

Other products and services

Second place Mendelssohn-Commercial Customs Brokers Mendelssohn's Law

Third place Signet Bank Entry: Does Anyone Really Believe

Newsletters CVBs and convention centers

Second place New York Convention and Visitors Bureau, Inc. Entry: Big Apple Meeting and Convention News Warren Kramer Advertising

Third place Louisville and Jefferson County Convention and Visitors Bureau Entry: On-Track

Collateral Materials Hotels and conference centers

Second place Boca Raton Resort and Club Entry: Sales Kit Ryder and Schild, Inc.

Third place O'Hare Hilton Entry: Travel Agent Map

CVBs and convention centers

Second place Victoria Conference Centre Entry: Bid Proposal/Response Kit

Third place Nashville Convention and Visitors Bureau Entry: Nashville Meeting Planner's Guide Ericson Marketing Communications

Audiovisuals Hotels and conference centers

Second place The Grove Park Inn Resort Entry: A Grand Hotel Yesterday, Today, and Tomorrow

CVBs and convention centers

Second place Virginia Beach Convention and Visitors Bureau Entry: 1994 Meeting Planner Video Agency: Barker, Campbell, and Farley

Third place Victoria Conference Centre Entry: Your Meeting in Victoria TTC TTC Trying To Conceive
TTC Toronto Transit Commission
TTC Trans Texas Corridor
TTC Toutes Taxes Comprises (French)
TTC Trident Technical College (North Charleston, SC)
TTC Temporary Traffic Control
 Design Group

Other products and services

Second place Albert H. Wohlers Company Entry: ASHA Portfolio

Third place Association Response Services Entry: ARA Ara or Arrah (both: ŭ`rə), city (1991 pop. 157,082), Bihar state, NE India, on the Son Canal. A major road and rail junction, it is the administrative center for a district that produces grain, sugarcane, and oilseed.  Capabilities Brochure

@ @
COPYRIGHT 1994 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:American Society of Association Executives
Publication:Association Management
Date:May 1, 1994
Words:846
Previous Article:Consolidating governance meetings. (includes related article)
Next Article:Big jobs at small associations. (includes related article)
Topics:



Related Articles
Vision 2000. (American Society of Association Executives' brainstorming)
Advancing America. (associations' community services)(includes related article)
The PRIMA Awards. (Promoting and Recognizing Innovation in Marketing to Associations)(an awards program of the American Society of Association...
2000: The Year in Review.(American Society of Association Executives)
BRIEFLY.(Jack D. McNaughton, CAE, executive vice president of the Precision Machined Products Association)(Brief Article)
2001 The Year in Review: The year 2001 brought many challenges and changes, accomplishments and achievements. Look back with ASAE on a year...
ASAE leadership.(American Society of Association Executives)
2002 The year in review.(American Society of Association Executives)
Conveying associations' value. (ASAE Up Front).
World Congress goes east.(Meetings)(Brief Article)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles