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ASAE: American Society of Association Executives.



Last year at this time we were just beginning to hear the new lexicon of total quality management--quality improvement, quality assurance, benchmarking, best practice, TQM. Its rapid infusion during the past year makes sense, though, both in terms of the nature of associations and in terms of ASAE's vision.

The total quality management process resonates especially strongly for association executives because associations have always been inherently--and proudly--member focused. And member/customer/client satisfaction is at the heart of quality processes; it drives this continuous improvement process. Quality management is the framework for turning visions into results.

Defining an organization's vision of what is to be accomplished marks only the beginning of the commitment to quality. Strategic planning, ongoing communication, team problem solving, performance standards, defining measures of member satisfaction--these are just some of the facets of the quality process.

ASAE first introduced sessions on total quality management at last year's Management Conference. Building on that success, full-day programs were offered at the Western Educational Forum and the Management & Meetings FORUM. Quality-related programming is now routinely offered at ASAE symposia; ASSOCIATION MANAGEMENT magazine featured as its June cover story the implementation of quality in an association context; ASAE's Education Committee is charged with identifying ways in which the society can help association executives embrace this ethic; and a new ASAE benchmarking task force will identify important measures of member satisfaction.

You expressed so much interest in understanding and implementing principles of quality management that agreeing on the theme of the 1992 annual meeting was a natural: "New Thinking for the Quality Age," featuring more than a dozen sessions on the topic. And ASAE staff are learning about quality right along with you; for the annual meeting, staff adopted 10 meeting service principles to help raise service to attendees to new levels of excellence.

The "do it right every time" standard of performance represents a belief system that doesn't switch off when no one's looking. Its viability depends on commitment to quality at all ranks of the organization and on personal commitment. This year's annual report gives a glimpse of how exciting and powerful that commitment can be.

Association professionals share a commitment to excellence; strive to balance visionary thinking with short-term action; share programs of strategic importance; aim for the highest standards of personal conduct; are socially responsible; and embrace openness and cultural diversity within their organizations.

* One hundred eighty-five members earned the CAE designation this year--among them, ASAE's 2,000th CAE, Leigh Wintz, CAE, executive director of Soroptimist International of the Americas, Philadelphia.

* ASAE focused on total quality education sessions through a number of programs. The Management & Meetings FORUM--a wholly new meeting concept--stressed strategic partnerships among associate members and association executives. CEO Forums explored high-level, thought-provoking topics. Also meeting the needs of association executives were CEO Performance Groups (CPGs), a revised CEO Financial Forum, and an executive training seminar for CEOs.

* In the April issue of United Airlines' Vis a Vis magazine, ASAE President R. William Taylor, CAE, discussed many facets of association management.

* ASAE's three major meetings carried sessions on workplace diversity.

* ASAE's new text telephone/telecommunication device for the deaf became a tool for reaching out to professionals with hearing and speech impairments. The number is (202) 626-2803.

* ASAE maintained all its member benefits and services during the recession, achieving a $2 million turnaround to balance its budget.

Association contributions to society as voluntary organizations will be publicly recognized and valued.

* Then-President Bush, speaking at ASAE's new Management & Meetings FORUM '92, congratulated Associations Advance America Summit Award winners: The California Podiatric Medical Association, Sacramento; the Cosmetic, Toiletry, and Fragrance Association Foundation, Washington, D.C.; the Georgia Society of Association Executives, Tucker; the Society of Automotive Engineers, Warrendale, Pennsylvania; and The Shrine of North America, Tampa, Florida.

* ASAE's 1991-92 Chairman Gene N. Fondren, CAE, and 1992-93 Chairman Quincalee Brown, CAE, appeared on the Washington, D.C., program It's Your Business.

* ASAE reached 200 million readers nationwide through newspaper articles.

* The association filled more than 400 member requests for camera-ready materials highlighting the ways associations impact American life.

* ASAE developed a free Idea Exchange newsletter to show how associations are helping American society.

* The ASAE Charity Talent Show at the 9th Management Conference raised $5,400 for the Illinois Spina Bifida Association, Lisle.

* In the District of Columbia, ASAE and staff contributed more than $5,500 and joined holiday activities and assisted in preparing meals for the House of Ruth home for battered women and children.

* ASAE President Taylor was named to the Points of Light Foundation Awards Committee, Washington, D.C., which will recognize excellence in corporate community service.

Public policy issues affecting associations will be resolved in a way consistent with the public good and supportive of association interests.

* Representative Bill Archer (R-TX) was honored with the new ASAE Beacon Award.

* On the federal level, ASAE directly influenced inclusion of Section 401(K) reinstatement in two major tax bills; a compromise plan reducing revenue forgone appropriation, keeping nonprofit postal rates at present levels; and inclusion of the extension of Section 127, employer-provided educational assistance, in H.R. 11.

* President Taylor testified before the Internal Revenue Service regarding proposed examination guidelines for taxing corporate sponsorship payments to nonprofits.

* ASAE led a successful battle to remove a controversial proposal from U.S. Office of Government Ethics "final" ethics rules.

* William D. Coughlan, CAE, executive vice president and chief executive officer of the American Physical Therapy Association, Alexandria, Virginia, testified on behalf of ASAE before a U.S. Senate panel on the Lobbying Disclosure Act of 1992.

* ASAE vigorously opposed congressional efforts to tax affinity credit cards.

* An amicus curiae brief was filed by ASAE's Legal Section in response to the 11th Circuit Court ruling in Thompson v. Metropolitan MultiList, Inc., supporting the recommendation of the Chicago-based National Association of REALTORS that the Supreme Court review the antitrust-related decision.

* On the state and local levels, a new grassroots "Association Issues Partnership" was put in place to monitor current issues.

* ASAE's political action committee, A-PAC, received 275 contributions totaling $40,260.

* The Government Relations Education Fund campaign received $226,193 in contributions from 445 contributors.

ASAE will be a leader in identifying and, where appropriate, using new technologies to improve interactive communication with and between members.

* ASAE's Technology Committee took part in a live demonstration of IBM TeamFocus software.

* ASAE installed an RS 6000 minicomputer and converted to a Unix operating system.

* The ASAE Technology Committee began using a new electronic bulletin board and mail system called ASAE-Net!

* The Board of Directors approved a $500,000 technology fund, in part to make the Information Central ASSIST data base available on an on-line, interactive basis.

* Thirteen CAE candidates took a computerized version of the CAE exam in May.

* The ASAE Technology Vendor Directory helped members find relevant software and services.

* Each week, the ASAE Government Affairs Division broadcast faxed Inroads newsletter to A-PAC and GREF contributors.

ASAE will provide high-quality programs and services and serve as a state-of-the-art source for innovative ideas.

* An independent survey revealed ASSOCIATION MANAGEMENT magazine is the favorite of association executives in receivership, readership, and preference.

* The ASAE Executive Committee created five new task forces: the Allied Society Issues Task Force, the Benchmarking/Total Quality Management Task Force, the Editorial Task Force, the Exposition Diversification Task Force, and the Organizational Issues Task Force.

* The ASAE Services Corp. entered into an arrangement with Legg Mason Wood Walker, Inc., to offer financial services to ASAE members and their associations.

* The ASAE-endorsed "Headquarters-Plus" insurance program was expanded to include chapter liability protection.

* Members purchased more than 98,000 publications from ASAE.

* An agreement with Airborne Express began saving ASAE members' associations substantial overnight shipping costs.

* Information Central filled 13,096 requests, an 11 percent increase from last year.

* Tuition scholarships were awarded to 98 members.

* ASAE's Executive Search conducted 28 searches for high-level association candidates.

ASAE will be recognized for developing the profession of association management.

* Anne L. Bryant, CAE, executive director of the American Association of University Women, Washington, D.C., received ASAE's highest professional honor--the 1992 Key Award. Richard L. Lesher, president of the U.S. Chamber of Commerce, was chosen as the first recipient of the Honorary Key Award.

* The Management & Meetings FORUM '92 focused on "The Power of Partnerships." Elements that set apart the exposition--with its 310 booths--were "five ideas in 15 minutes" and exchanges of information among association executives and suppliers in two "idea pavilions."

* ASAE created a Key Philanthropic Organizations Committee--for chief executive officers of large philanthropic organizations.

* Orville Redenbacher greeted dinner attendees honoring William E. Smith, founder and chairman of Smith Bucklin and Associates, Inc., Chicago. The event raised $30,000 for the ASAE Foundation.

* The 72nd Annual Meeting & Exposition in Atlanta exemplified "New Thinking for the Quality Age" with more than 20 sessions on new management thinking and a dozen sessions on total quality management. General sessions produced by Ray Bloch Productions, New York City, featured speakers Michael Eisner, chairman and chief executive officer of Walt Disney Company, Burbank California; author Steven Covey; CNN journalist Catherine Crier; and Texas Governor Ann Richards. More than 400 firms occupied 750 booths, a full-capacity exposition.

Collaboration and strategic alliances with allied societies, the ASAE Foundation, associate members, and others will enhance the profession and contribute to achievement of mutual goals.

* The Alliance Quarterly newsletter helped improve communication with allied society members, and the "Partnership Document" listed services available to Allied Societies.

* Two kits were designed especially for Allied Societies: "How to Declare an Association Week" and "How to Conduct an Economic Impact Study in Your Area."

* Thirty-two allied societies offered Certified Association Executive exam study groups.

* ASAE offered the first Convention Center Training Program at the ASAE Management & Meetings FORUM '92. The Hotel Training Program was offered for the first time in resorts and small meeting hotels.

ASAE and the ASAE Foundation will be the premier resource for research information on association management.

* The ASAE Foundation had a banner year, raising more than $450,000 for future-oriented research and education.

* Seabury & Smith, Washington, D.C., presented a $30,000 check to the ASAE Foundation to fund a two-year study exploring successful membership-retention strategies employed by associations.

* The ASAE Foundation initiated a new Leadership Edge Series of monographs. The first in the series was America in the 1990s: Strategic Insights for Associations, by David Pearce Snyder and Gregg Edwards.

* The second ASAE Foundation Club Energy Dance Party, held at Rupert's Nightclub in Atlanta during the ASAE 72nd Annual Meeting, was successful thanks to the hard work of the Club Energy Task Force, chaired by Keith Hymel, managing director of sales, Hilton Hotels Corporation, Washington, D.C.

* Westin Hotels & Resorts, Seattle, contributed more than $4,000 through a long-standing commitment of donating $10 to the foundation for each card dropped at their booth during ASAE meetings.

ASAE will be a leader in the global association community and assist associations in defining their role and responding to issues and opportunities of globalization.

* Association executives from Hungary and the former Soviet Union visited ASAE last year.

* ASAE honored Russell J. Alessi, foundation executive director of the National Electrical Contractors Association, Bethesda, Maryland, with the 1992 International Fellowship funded by Westin Hotels & Resorts, Seattle.

* ASAE created an International Committee to recommend policy to the association's Board of Directors.

* The International Society of Association Executives Summit met in Canada.

ASAE will serve as a state-of-the-art marketplace for the exchange of information and creative thinking.

* The Second Philanthropic Conference thrived with sessions such as "How to Become Market Driven and Raise Funds" and "Tapping into Corporate Giving."

* ASAE's Second Western Educational Forum in San Francisco, attracted more than 400 attendees.

* Despite a recession, ASAE broke attendance records for all seminars and scored an average evaluation of 4.9 on a scale of 6.

* A record-breaking 400 government relations professionals participated in the ASAE 11th Annual Legislative Summit.

* Attendance at ASAE's Fifth Annual Legal Symposium was up 44 percent from attendance at last year's event.

* ASAE published more than 600 pages of newsletters for section members.

* Chief executive officers who became ASAE members since March 1992 received a special new FYI for CEOs newsletter.
COPYRIGHT 1992 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Annual Report 1992
Publication:Association Management
Date:Dec 1, 1992
Previous Article:How ASAE's associate fellows want to make a difference.
Next Article:Expelling members.

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