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ARTSPROJEKT Launches ARTSPROJEKT LABz - A Cutting-Edge, Limited-Edition Product Program.


ARTSPROJEKT's World-Class Artists Meet Zazzle's R&D Laboratory: ARTSPROJEKT LABz to Offer New and Exclusive Products, Combined with Contests for the Broader Community

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- ARTSPROJEKT, www.artsprojekt.com, an interactive and culturally relevant online community for the arts, pop culture and action sports today Sports Today is a long-running radio show on Melbourne, Australia radio station 3AW.

It currently airs on Monday to Thursday between 6pm-8pm and is hosted by Gerard Healy and Dwayne Russell.

Previously, it was hosted by the late David Hookes and Gerard Healy.
 announced the launch of ARTSPROJEKT LABz, a cutting-edge and limited-edition product program featuring new and exclusive products available for purchase for a limited time only. ARTSPROJEKT is teaming up with cutting-edge product brands, international artists and major content owners to produce limited-edition products. ARTSPROJEKT LABz can be found at www.artsprojekt.com/labz.

ARTSPROJEKT LABz is powered by Zazzle's R&D laboratory and leverages Zazzle's innovative on-demand retail platform. ARTSPROJEKT LABz will feature original art from ARTSPROJEKT artists and brands combined with cutting-edge product embellishments on a variety of different products ranging from high-end tee shirts to prints and skateboards skateboards

mini surfboard supported on roller-skate wheels; 1960s craze enjoyed renaissance. [Am. Hist.: Sann, 151–152]

See : Fads
.

The first product, ARTSPROJEKT LABz0001, is an original design and collaboration by internationally renowned artist Luca Ionescu of Like Minded Studio in Sydney, Australia with fashion apparel brand Drifter. The design "NEON DREAMS," features a 3-D chrome skull illustration with black-flocked geometric tear patterns flowing from the skull's eyes, wrapping around the sides and off the back bottom seam of the shirt. The centered back print is a clear foil-coated rendering of Luca's digital, yet organic ARTSPROJEKT LABz typography typography (tīpŏg`rəfē), the art of printing from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. . The inner neck label illustrates the collaborators of the design - LUCA x DRIFTER x ARTSPROJEKT, while a hidden print inside the first layer of the tee boasts the three logos and a hi-density signature from LUCA.

Drifter supplies LA's fashion elite with finely tailored apparel using high-end blends of Supima cotton, modal, and mercerized mer·cer·ize  
tr.v. mer·cer·ized, mer·cer·iz·ing, mer·cer·iz·es
To treat (cotton thread) with sodium hydroxide so as to shrink the fiber and increase its luster and affinity for dye.
 jersey. Featured in top retailers including Saks 5th Avenue, American Rag, and Fred Segal Fred Segal is a Los Angeles, California based clothing boutique. There are two stores, one in Hollywood (on Melrose Avenue) and the other in Santa Monica.

In 1976, the Hollywood location was purchased by Ron Herman.
, Drifter is worn by Adrian Grenier Adrian Grenier (born July 10, 1976) is an American actor, musician and director. Grenier is best known for his lead role on the HBO original series, Entourage, as Vincent Chase.  of Entourage The e-mail program included in the Macintosh version of Microsoft Office. Combining the functions of Outlook with scheduling capabilities, Entourage was introduced with Microsoft Office 2001 for Mac, the first release of Office for OS X. , hip hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
 icon DJ Shadow, and in such publications as Glamour, Stuff, and URB URB USB (Universal Serial Bus) Request Block
URB Urbanización (district; postcode use, Puerto Rico)
URB University Radio Bath (UK)
URB Upright Bass
. The men's and women's Drifter SKUs for ARTSPROJEKT LABz0001 are double-layered 60 single Supima Twofer Tops, which are stylishly fitted and extremely soft.

"Through our relationship with Zazzle, we are able to take art and technology to a new level and truly liberate artists worldwide," said Andy Howell, Founder of ARTSPROJEKT. "ARTSPROJEKT LABz combines technology, art and cutting-edge brands to create unique products in a curated environment that appeals to an audience who is hungry for the newest and freshest artist expression and experimentation."

The ARTSPROJEKT LABz website is user friendly, featuring an artistic and detailed product description, product images, and a behind-the-scenes video of the ARTSPROJEKT LABz team at work. Product prices will vary and special promotions may be offered in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with certain product offerings.

"ARTSPROJEKT LABz is all about innovation - the goal is to produce new products that truly shock and awe Shock and awe, technically known as rapid dominance, is a military doctrine based on the use of overwhelming decisive force, dominant battlefield awareness, dominant maneuvers, and spectacular displays of power to paralyze an adversary's perception of the battlefield and ," said Charles Ohiaeri, Director of Manufacturing Technology and Operational Excellence at Zazzle. "This is the first ever sneak peek into Zazzle's R&D for new products; with ARTSPROJEKT LABz, we're giving consumers an opportunity to experience the next generation of customization."

In addition to the exclusive product offering, ARTSPROJEKT is empowering the broader community of artists and designers through the ARTSPROJEKT LABz BREAKOUT Edition Design Challenge. The Breakout Edition will run for 30 days, concurrent with each LABz Elite Edition offering. The ARTSPROJEKT team will select and produce 10 winning designs to be promoted and sold online through ARTSPROJEKT.com and will also pitch the designs to high-end fashion retailers nationwide. The 10 winners from each Design Challenge will receive a share of the revenue from every one of their products sold. Learn more about the BREAKOUT EDITION at www.ARTSPROJEKT.COM/labz_contest.

About ARTSPROJEKT

Finally, the artist wins. ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with galleries and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle.

[c]2008 Zazzle.com Inc., all right reserved. Zazzle is a registered trademark and trademark of Zazzle.com, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries.
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jan 23, 2009
Words:740
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