ARSgroup Introduces ARS Impact; Digital Age Solution Measures the Effectiveness of TV, Print, Radio, Video, Outdoor & Internet Advertising.EVANSVILLE, Ind. -- ARSgroup announced today the launch of its ARS ARS In currencies, this is the abbreviation for the Argentine Peso. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. Impact(sm) product suite, a series of online, digital age solutions designed to help global advertisers measure a brand message's potential to drive sales and to give them clear answers as to what can make a creative message stronger. ARS Impact products evaluate advertising messages across a wide variety of consumer touchpoints and provide fast, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. results that enable companies to go to market with confidence. "We think the marketing head for the largest advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase in the world was dead on when he recently pointed out the need to push creativity and measurement at the same time, and for measurement to keep up as marketing becomes more creative and diversified diversified (di·verˑ·s . The ARS Impact measurement system meets these digital age challenges head on," said ARSgroup Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Jeffrey K. Cox. The ARS Impact suite was designed to merge the best of all current industry copy testing Copy testing is a specialized field of marketing research, it is the study of television commercials prior to airing them. Although also known as copy testing, is considered the more accurate, modern name (Young, p. systems into one powerful solution. It delivers in-depth, actionable information that enhances the creative process by dimensionalizing consumer thoughts, feelings and intended actions. ARS Impact products also provide an understanding of the sales effectiveness of brand messages in relation to past and current performance and with respect to the competition. Ultimately, the ARS Impact system offers the key information advertisers require to make critical business decisions regarding the content of full scale campaigns and specific ads. The complete suite of ARS Impact solutions includes the flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. -- ARS Impact TV -- as well as complementary products called ARS Impact Print, ARS Impact Radio, ARS Impact Video, ARS Impact Outdoor and ARS Impact Net. ARSgroup (http://www.ars-group.com) has 35 years of industry experience that includes copy testing over 40,000 ads and a reputation as one of the most respected advertising research companies in the world. The company works with top global advertisers to measure, forecast and improve the effectiveness of their advertising and help them build their brands. For more information, please visit http://www.ARSimpact.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion