ARSgroup Introduces ARS(R) Impact Campaign -- the Most Unique Pre-test Measure of Campaign Synergy Available in the Industry.4 for $40k Promotional Offer Unveiled EVANSVILLE Evansville, city (1990 pop. 126,272), seat of Vanderburgh co., extreme SW Ind., a port on the Ohio River; inc. 1819. It is a rail and river shipping and commercial center for a coal, oil, and farm region. , Ind IND Investigational new drug Therapeutics A status assigned by the FDA to a drug before allowing its use in humans, exempting it from premarketing approval requirements so that experimental clinical trials may be conducted. See Phase 1.2, 3 studies, Sponsorship. . -- ARSgroup announced today the launch of ARS ARS In currencies, this is the abbreviation for the Argentine Peso. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. Impact Campaign, a pre-testing solution designed to help global advertisers measure the synergistic effects Synergistic effect A violation of value-additivity in that the value of a combination is greater than the sum of the individual values. of their advertising campaigns. The new campaign platform is the latest addition to ARSgroup's offerings and complements the ARS Total Impact solution. To introduce ARS Impact Campaign, and in keeping with the company's long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. commitment to industry thought leadership and innovation, ARSgroup is leading an independent industry study on campaign effectiveness. Through December 15, ARSgroup will test up to four different ads from any touchpoint within a campaign for $40,000, a discount off the market rate. Clients receive their campaign results as well as learnings from the full study. ARS Impact Campaign measures the breakthrough and persuasive power of each individual touchpoint in the context of the campaign, as well as the synergistic effects of the advertising campaign as a whole. The analysis utilizes more than 30 in-depth insights regarding consumer thoughts, feelings and intended actions. "Today's successful advertisers must understand the total impact that a marketing campaign can have in today's dynamic business environment. Campaign success goes beyond individual execution and the next step for our industry is to evolve from `copy' testing to `campaign' testing to assess the collective effect of all elements plus their synergistic effects," said ARSgroup Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Jeffrey K. Cox. ARSgroup (www.ars-group.com) has 35 years of industry experience that includes testing over 40,000 ads and a reputation for having the most valid and reliable measures in the industry. The company works with top global advertisers to measure, forecast and improve the effectiveness of their advertising and help them build their brands. For more information, please visit www.ars-group.com. |
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