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ARKONA Integration with Mazda Announced.


Business Editors/Automotive Writers/High-Tech Writers

SALT LAKE CITY--(BUSINESS WIRE)--May 11, 2004

ARKONA Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ARKN), the emerging leader in dealer management solutions for automobile and powersports dealerships, announces its integration with Mazda North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Operations. This new integration provides the more than 700 Mazda dealerships with significant time savings and a more cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 alternative to managing and exchanging information with Mazda corporate.

As with all previously announced manufacturer communications interfaces, ARKONA's solution is designed so that data is only entered once from any data entry screen and is shared throughout all applications. Mazda dealers can now receive and send data using Mazda's specified communications interface. Listed below are highlights of the capabilities Mazda dealers now have with their ARKONA dealer management system:

-- Warranty Claim Entry

-- Parts Return

-- Parts Ordering -- Including 2nd Day, Customer Service, Stock

-- Financial Statement

"We made a decision to go with ARKONA over two years ago and have been very satisfied with the performance and reliability," said Rob Meyer, general manager, D. Dahle Mazda, Salt Lake City. "With the addition of Mazda integration, the ARKONA system will be an even stronger tool each day for our employees. I am impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 that ARKONA's dealer management system continues to evolve with more capabilities, yet all I'm required to pay is the same reasonable monthly fee. ARKONA provides tangible value to my business."

Mazda and ARKONA have been working on this integration for months to ensure that data is accurately transferred to and from Mazda's corporate systems. Dealers now have immediate access and current information about their parts, accounting, and service business through the ARKONA solution.

"ARKONA's software is now widely accepted as leading-edge technology and one of the most comprehensive dealer management solutions available. The new integration provides improved access to information and streamlines the flow of dealer data to the manufacturer," stated Rich Holland, president, ARKONA. "We are pleased to offer this new integration capability to our existing Mazda clients and see this as another plus point as we market and sell to prospective Mazda dealers nationwide."

ARKONA continues to experience strong demand for its Internet-based dealer management system, in large part, due to its ability to seamlessly integrate with major automobile manufacturers including BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
, Daimler-Chrysler, Ford, GM, Honda honda

a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses.
, Mazda, Mitsubishi, Lincoln-Mercury, Acura and Suzuki.

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ). For more information, visit the ARKONA Web site at www.ARKONA.com.

This release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as well as historical information. Forward-looking statements, which are included in accordance Accordance is Bible Study Software for Macintosh developed by OakTree Software, Inc.[]

As well as a standalone program, it is the base software packaged by Zondervan in their Bible Study suites for Macintosh.
 with the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 11, 2004
Words:563
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