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ARKONA Announces Competitive Upgrade for EDS ARG Dealerships.


Business Editors/Automotive Writers/High-Tech Writers

SALT LAKE CITY--(BUSINESS WIRE)--April 28, 2004

ARKONA Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ARKN), the emerging leader in dealer management solutions for automobile and powersports dealerships, announces the development of tools and in-house expertise necessary to rapidly convert and migrate Electronic Data System's (EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. ) dealer management systems data to ARKONA's next-generation dealer management system. This newly developed technology is in direct response to EDS' recent divestiture The breakup of AT&T. By federal court order, AT&T divested itself on January 1, 1984 of its 23 operating companies, which became known as the Regional Bell Operating Companies (RBOCs).  of its Automotive Retail Group. Because both the EDS & ARKONA systems are built upon IBM's award-winning iSeries technology, the migration to ARKONA is made easy while protecting the dealer's investment in hardware and customer data. ARKONA provides EDS dealerships with the option of moving to either an in-house or Web-based ASP delivery solution at a fraction of their current system costs.

"We used EDS for several years and found we were not able to conduct our high-volume parts wholesale operations as we desired," said Jim Hinckley, dealer principal, Hinckley Dodge, Salt Lake City. "With the switch over to ARKONA, our parts department Noun 1. parts department - the division of a business (e.g. a service garage) that sells replacement parts
business department - a division of a business firm
 is able to meet the challenges of the competitive parts business environment, and our dealership as a whole has benefited from the efficiencies inherent within the ARKONA solution."

"Our transition to ARKONA went very smoothly and we were up and running with all the necessary data in the agreed upon Adj. 1. agreed upon - constituted or contracted by stipulation or agreement; "stipulatory obligations"
stipulatory

noncontroversial, uncontroversial - not likely to arouse controversy
 time," stated Judi Friday, dealer principal, Friday Motors. "There is a marked difference between the system we previously used and the ARKONA dealer solution -- we now have even more features, yet, our costs are significantly less. The migration to ARKONA was seamless and painless."

To financially assist existing EDS ARG See argument.

arg - argument
 dealers, ARKONA will waive its software license and data conversion fees for EDS dealers upgrading to ARKONA before Dec. 31, 2004. Any EDS ARG dealer wanting to see the ARKONA dealer management system, using the dealer's own data, can arrange for a Web-based demonstration with only a day's notice.

"For dealers that have built their businesses and have relied on EDS, the ARKONA dealer management system is the logical upgrade path and the most inexpensive alternative," said Richard Holland Richard Holland or Richard de Holande (fl. 1450), Scottish writer, author of the Buke of the Howlat, was secretary or chaplain to Archibald Douglas, Earl of Moray (c. 1450) and rector of Halkirk, near Thurso. , president of ARKONA. "A dealer that has, in the past, relied on EDS can protect their hardware investment or even eliminate hardware dependence all together by taking advantage of Internet technology and upgrading to ARKONA's ASP offering."

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.ARKONA.com.

This release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 28, 2004
Words:571
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