ARINC Signs Service Training Agreement with ServiceElements; Service Culture Assessment Program Helps Enhance Customer Service.

SCOTTSDALE, Ariz. -- ServiceElements, a customer service motivational and strategy firm, has signed an agreement with ARINC, the world leader in transportation communications and systems engineering, to provide service strategy workshops and seminars for ARINC Direct Flight Support Services.

ARINC Direct Flight Support Services are a suite of Web-enabled capabilities including flight planning, flight following, weather briefs, aircraft messaging and a 24x7 flight coordinator staff for customer assistance. The ARINC Direct team includes flight coordinators, software developers and numerous support staff all focused on providing the best experience possible for their customers. ServiceElements' service culture assessment tools, combined with its distinctive workshop delivery, result in a customized, powerful program that meets ARINC's unique needs.

"ServiceElements programs have a wide range of application within the aviation industry," said Bob Hobbi, president of ServiceElements. "Using our assessment tools, ARINC is able to pinpoint and home in on issues pertinent to its specific service challenges -- resulting in an even higher level of workshop effectiveness."

"Distinguishing our offering by providing the best customer service in the industry has been a primary goal since the day we launched ARINC Direct Flight Support Services. In general, our customers have indicated we've been successful in achieving this goal, but we must continue to invest in the customer service arena if we are to maintain our position," said David Poltorak, vice president of business aviation services at ARINC. "We consider working with ServiceElements to be an important investment in the continued development of our overall service. ServiceElements has a strong background in the aviation industry and they deliver practical, real world solutions with a unique method of delivery that will ultimately yield even better service for our customers."

About ServiceElements

ServiceElements provides stimulating, highly interactive workshops, seminars and keynote speeches to enhance, elevate and awaken the power of excellent service in various industries, including aviation/aerospace, banking, construction/home building, healthcare, resort & hotel, restaurant and technology. ServiceElements' goal is to create a cooperative drive toward customer success, equipping companies and individual departments with tools to refocus service culture and sharpening service delivery skills. With more than 20 years of experience in business, technical training, service excellence, Six Sigma, ISO 9000, quality management processes, customer relationship management programs and process re-engineering, ServiceElements can provide needed techniques to help serve customers the way they demand, deserve and desire.

For additional information on ServiceElements, visit www.serviceelements.com.

About ARINC

ARINC Inc. is the world leader in transportation communications and systems engineering. The company develops and operates communications and information processing systems and provides systems engineering and integration solutions to five key industries: airports, aviation, defense, government and surface transportation. Founded to provide reliable and efficient radio communications for the airlines, ARINC is headquartered in Annapolis, Md., and operates key regional offices in London and Singapore, with more than 3,000 employees worldwide. ARINC is ISO 9001:2000 Certified.