ARIEL SOFTWARE INTRODUCES CAMPAIGN ENTERPRISE 9.Campaign Enterprise 9, the latest version of the field-proven email marketing software from Arial Software, introduces an elegant solution that eliminates the problem of database overload during large outbound email campaign sending. Campaign Enterprise 9's Data Collision Prevention technology takes writeback events like email opens and hyperlink clicktroughs and batches them into a holding area long enough for the source database to catch its breath. Once the database is able to handle more record updates, the software initiates the next batch of updates, all while monitoring database performance to make sure it never overloads the SQL server or any other database machine A computer system designed for database access. Database machines never caught on until the early 1990s when massively parallel processors (MPPs) from companies such as Teradata, now part of AT&T, nCube, Thinking Machines and Kendall Square Research, proved the concept. Using hundreds and even thousands of microprocessors with database software designed for parallelism, database machines can scan large files much faster than a mainframe.. This significant engine enhancement results in near-real-time updating of your database while avoiding the dreaded "database lockup See hang and abend." that can happen if enough queries hits the source database server in the same minute. Campaign Enterprise 9 works with all the most popular enterprise databases: Microsoft SQL, Oracle, MySQL, Microsoft Access, and any other ODBC-compliant database. "For high-volume mailers, Data Collision Prevention is a true lifesaver," said Mike Adams, president/CEO of Arial Software and email technology pioneer. "One of the things we learned while working with our high-volume clients is that very large outbound email campaigns can clobber clobber - To overwrite, usually unintentionally: "I walked off the end of the array and clobbered the stack." Compare mung, scribble, trash, and smash the stack. a database server A computer in a LAN dedicated to database storage and retrieval. The database server is a key component in a client/server environment. It holds the database management system (DBMS) and the databases. Upon requests from the client machines, it searches the database for selected records and passes them back over the network. A database server and file server may be one and the same, because a file server often provides database services. just from handling bounces, clickthroughs and unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out. requests. This is the solution for that problem." Other new features of Campaign Enterprise 9, including a free 22MB download, can be reviewed at http://www.arialsoftware.com/benefits.htm. About Arial Software Founded in 1993, Arial Software, Cody, Wyo., is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members. For more information, call 520/615-1954, ext. 15, or visit http://www.arialsoftware.com. |
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